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Editorial
Free Access
Editorial: Fifty Years of Marketing Science
Pages:551–555
Published Online:November 1, 2006
Free Access
Guest Editorial from a Previous Editor-in-Chief: Reflections of a Former Editor
Pages:556–556
Published Online:November 1, 2006
Free Access
Guest Editorial from a Previous Editor-in-Chief: Twenty-Five Years of Electic Growth in Marketing Science
Pages:557–558
Published Online:November 1, 2006
Free Access
Guest Editorial from a Previous Editor-in-Chief: Comments for 25th Anniversary Issue of Marketing Science
Pages:559–559
Published Online:November 1, 2006
Review Article
Invited Commentary
Free Access
Invited Commentary—Three Thoughts on Services
Pages:581–583
Published Online:November 1, 2006
Invited Commentary—The Implications of “Big M” Marketing for Modeling Service and Relationships
Pages:584–586
Published Online:November 1, 2006
Invited Commentary—Modeling Opportunities in Service Recovery and Customer-Managed Interactions
Pages:590–593
Published Online:November 1, 2006
Invited Commentary—Technology Innovation and Implications for Customer Relationship Management
Pages:594–597
Published Online:November 1, 2006
Invited Commentary—Internet-Based Service Institutions
Pages:598–600
Published Online:November 1, 2006
Research Article
Structural Modeling in Marketing: Review and Assessment
Pages:604–616
Published Online:November 1, 2006
Invited Commentary
Invited Commentary—Marketing Structural Models: “Keep It Real”
Pages:617–619
Published Online:November 1, 2006
Invited Commentary—Comment on Structural Modeling in Marketing: Review and Assessment
Pages:620–621
Published Online:November 1, 2006
Invited Commentary—Structural Modeling in Marketing: Some Future Possibilities
Pages:622–624
Published Online:November 1, 2006
Invited Commentary—Dynamic Structural Consumer Models and Current Marketing Issues
Pages:625–628
Published Online:November 1, 2006
Invited Commentary—Removing the Boundary Between Structural and Reduced-Form Models
Pages:629–632
Published Online:November 1, 2006
Invited Commentary—Commentary on Structural Modeling in Marketing: Review and Assessment
Pages:633–634
Published Online:November 1, 2006
Invited Commentary—Empirical Analysis of Theory-Based Models in Marketing
Pages:635–637
Published Online:November 1, 2006
Review Article
The Motion Picture Industry: Critical Issues in Practice, Current Research, and New Research Directions
Pages:638–661
Published Online:November 1, 2006
Invited Commentary
Invited Commentary—Research Opportunities at the Movies
Pages:662–664
Published Online:November 1, 2006
Invited Commentary—The Day After Tomorrow: Longer Run Issues in Theatrical Exhibition
Pages:665–666
Published Online:November 1, 2006
Invited Commentary—Research and the Motion Picture Industry
Pages:667–669
Published Online:November 1, 2006
Invited Commentary—Research Perspectives at the Interface of Marketing and Operations: Applications to the Motion Picture Industry
Pages:670–673
Published Online:November 1, 2006
Invited Commentary—Motion Pictures: Consumers, Channels, and Intuition
Pages:674–677
Published Online:November 1, 2006
Invited Commentary—Making Sense of These Million-Dollar Babies—Rationale Behind Superstar Profit Participation Contracts
Pages:678–680
Published Online:November 1, 2006
Editorial
Research Article
Research on Innovation: A Review and Agenda for Marketing Science
Pages:687–717
Published Online:November 1, 2006
Customer Metrics and Their Impact on Financial Performance
Pages:718–739
Published Online:November 1, 2006
Brands and Branding: Research Findings and Future Priorities
Pages:740–759
Published Online:November 1, 2006
