Editorial

Free Access
Editorial: Fifty Years of Marketing Science

Pages:551–555

Published Online:November 1, 2006

https://doi.org/10.1287/mksc.1060.0251

Review Article

Marketing Models of Service and Relationships

Pages:560–580

Published Online:November 1, 2006

https://doi.org/10.1287/mksc.1050.0139

Invited Commentary

Research Article

Structural Modeling in Marketing: Review and Assessment

Pages:604–616

Published Online:November 1, 2006

https://doi.org/10.1287/mksc.1050.0161

Invited Commentary

Invited Commentary—Marketing Structural Models: “Keep It Real”

Pages:617–619

Published Online:November 1, 2006

https://doi.org/10.1287/mksc.1060.0235

Invited Commentary—Dynamic Structural Consumer Models and Current Marketing Issues

Pages:625–628

Published Online:November 1, 2006

https://doi.org/10.1287/mksc.1050.0190

Invited Commentary—Commentary on Structural Modeling in Marketing: Review and Assessment

Pages:633–634

Published Online:November 1, 2006

https://doi.org/10.1287/mksc.1060.0232

Invited Commentary—Empirical Analysis of Theory-Based Models in Marketing

Pages:635–637

Published Online:November 1, 2006

https://doi.org/10.1287/mksc.1060.0201

Review Article

The Motion Picture Industry: Critical Issues in Practice, Current Research, and New Research Directions

Pages:638–661

Published Online:November 1, 2006

https://doi.org/10.1287/mksc.1050.0177

Invited Commentary

Invited Commentary—Research and the Motion Picture Industry

Pages:667–669

Published Online:November 1, 2006

https://doi.org/10.1287/mksc.1050.0164

Invited Commentary—Research Perspectives at the Interface of Marketing and Operations: Applications to the Motion Picture Industry

Pages:670–673

Published Online:November 1, 2006

https://doi.org/10.1287/mksc.1050.0163

Commentary—Antibusiness Movies and Folk Marketing

Pages:681–685

Published Online:November 1, 2006

https://doi.org/10.1287/mksc.1060.0250

Editorial

Research Article

Research on Innovation: A Review and Agenda for Marketing Science

Pages:687–717

Published Online:November 1, 2006

https://doi.org/10.1287/mksc.1050.0144

Customer Metrics and Their Impact on Financial Performance

Pages:718–739

Published Online:November 1, 2006

https://doi.org/10.1287/mksc.1060.0221

Brands and Branding: Research Findings and Future Priorities

Pages:740–759

Published Online:November 1, 2006

https://doi.org/10.1287/mksc.1050.0153

Focus on Authors

Free Access
Focus on Authors

Pages:760–765

Published Online:November 1, 2006

https://doi.org/10.1287/mksc.1060.0264

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