Invited Commentary—The Implications of “Big M” Marketing for Modeling Service and Relationships
Published Online:1 Nov 2006https://doi.org/10.1287/mksc.1050.0171
- Cited by
- 16 February 2016 | Total Quality Management & Business Excellence, Vol. 28, No. 11-12
- 31 May 2013 | Total Quality Management & Business Excellence, Vol. 25, No. 5-6
- International Journal of Technology Diffusion, Vol. 4, No. 1
- 6 October 2010 | Journal of the Academy of Marketing Science, Vol. 39, No. 5
Volume 25, Issue 6
November-December 2006
Pages 551-765
Article Information
Metrics
Information
- Received:July 12, 2005
- Published Online:November 01, 2006
Copyright © 2006, INFORMS
Cite as
Ruth N. Bolton, (2006) Invited Commentary—The Implications of “Big M” Marketing for Modeling Service and Relationships. Marketing Science 25(6):584-586.
https://doi.org/10.1287/mksc.1050.0171
