Help
Cart
Skip main navigation

Available Issues

April 10, 2013 - July 10, 2026

Available Issues

April 10, 2013 - July 10, 2026

Editorial

Free Access
Editorial—Does Good Marketing Cause Bad Unemployment?

Pages:1–17

Published Online:January 1, 2007

https://doi.org/10.1287/mksc.1070.0265

Preview Abstract

Research Article

Service Escape: Profiting from Customer Cancellations

Pages:18–30

Published Online:January 1, 2007

https://doi.org/10.1287/mksc.1060.0220

Preview Abstract
Spiffed-Up Channels: The Role of Spiffs in Hierarchical Selling Organizations

Pages:31–51

Published Online:January 1, 2007

https://doi.org/10.1287/mksc.1060.0204

Preview Abstract
Cross-Market Network Effect with Asymmetric Customer Loyalty: Implications for Competitive Advantage

Pages:52–66

Published Online:January 1, 2007

https://doi.org/10.1287/mksc.1060.0238

Preview Abstract
Coupons Versus Rebates

Pages:67–82

Published Online:January 1, 2007

https://doi.org/10.1287/mksc.1050.0129

Preview Abstract
When Do Price Thresholds Matter in Retail Categories?

Pages:83–100

Published Online:January 1, 2007

https://doi.org/10.1287/mksc.1060.0207

Preview Abstract
Product Line Design and Production Technology

Pages:101–117

Published Online:January 1, 2007

https://doi.org/10.1287/mksc.1060.0216

Preview Abstract
Price as a Stimulus to Think: The Case for Willful Overpricing

Pages:118–129

Published Online:January 1, 2007

https://doi.org/10.1287/mksc.1060.0222

Preview Abstract
A Neurocognitive Model of Advertisement Content and Brand Name Recall

Pages:130–141

Published Online:January 1, 2007

https://doi.org/10.1287/mksc.1060.0212

Preview Abstract

Focus on Authors

Free Access
Focus on Authors

Pages:142–144

Published Online:January 1, 2007

https://doi.org/10.1287/mksc.1070.0266

Previous
Back to Top
Next
INFORMS site uses cookies to store information on your computer. Some are essential to make our site work; Others help us improve the user experience. By using this site, you consent to the placement of these cookies. Please read our Privacy Statement to learn more.
Agree