Cross-Market Network Effect with Asymmetric Customer Loyalty: Implications for Competitive Advantage

Yuxin Chen
Yuxin Chen
[email protected]
Leonard N. Stern School of Business, New York University, New York, New York 10012
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,
Jinhong Xie
Jinhong Xie
[email protected]
Warrington College of Business Administration, University of Florida, Gainesville, Florida 32611
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Yuxin Chen

[email protected]

Leonard N. Stern School of Business, New York University, New York, New York 10012

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Jinhong Xie

[email protected]

Warrington College of Business Administration, University of Florida, Gainesville, Florida 32611

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Published Online:1 Jan 2007https://doi.org/10.1287/mksc.1060.0238

Supplemental Material

mksc.1060.0238-sm-technical_appendix.pdf (160 KB)

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Volume 26, Issue 1

January-February 2007

Pages 1-144

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Received:December 19, 2002
Published Online:January 01, 2007

Cite as

Yuxin Chen, Jinhong Xie, (2007) Cross-Market Network Effect with Asymmetric Customer Loyalty: Implications for Competitive Advantage. Marketing Science 26(1):52-66.

https://doi.org/10.1287/mksc.1060.0238

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Cross-Market Network Effect with Asymmetric Customer Loyalty: Implications for Competitive Advantage

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