A Neurocognitive Model of Advertisement Content and Brand Name Recall

Published Online:https://doi.org/10.1287/mksc.1060.0212

References

  • Abeles M.Corticonics (1991) (Cambridge University Press, Cambridge, UK) CrossrefGoogle Scholar
  • Akçura M. T., Gönül F. F., Petrova E. Consumer learning and brand valuation: An application on over-the-counter drugs. Marketing Sci. (2004) 23:156–169LinkGoogle Scholar
  • Atkinson R. C., Shiffrin R. M., Spence K. W., Spence J. T. Human memory: A proposed system and its control processes. The Psychology of Learning and Motivation: Advances in Research and Theory (1968) 2(Academic Press, New York) CrossrefGoogle Scholar
  • Baddeley A. D., Longman D. J. A. The influence of length and frequency of training session on the rate of learning to type. Ergonomics (1978) 21:627–635CrossrefGoogle Scholar
  • Bahrick H. P., Bahrick L. E., Bahrick A. S., Bahrick P. E. Maintenance of foreign language vocabulary and the spacing effect. Psych. Sci. (1993) 4:316–321CrossrefGoogle Scholar
  • Barnes C. A., McNaughton B. L., Stein D. Spatial memory and hippocampal synaptic plasticity. The Psychobiology of Aging: Problems and Perspectives (1980) (Elsevier/North Holland, New York) 253–272Google Scholar
  • Burtt H. E., Dobell E. M. The curve of forgetting for advertising material. J. Appl. Psych. (1925) 9:5–21CrossrefGoogle Scholar
  • Chessa A. G., Murre J. M. J. A memory model for Internet hits after media exposure. Physica A (2004) 333:541–552CrossrefGoogle Scholar
  • Daley D. J., Vere-Jones D.An Introduction to the Theory of Point Processes (1988) (Springer-Verlag, Inc., New York) Google Scholar
  • Diggle P. J.Statistical Analysis of Spatial Point Patterns (1983) (Academic Press, London, UK) Google Scholar
  • Glenberg A. M. Monotonic and nonmonotonic lag effects in paired-associate and recognition memory paradigms. J. Verbal Learn. Verbal Behav. (1976) 15:1–16CrossrefGoogle Scholar
  • Glenberg A. M., Lehmann T. S. Spacing repetitions over 1 week. Memory Cognition (1980) 8:528–538CrossrefGoogle Scholar
  • Goldman-Rakic P. S. Working memory and the mind. Sci. Amer. (1992) 267:111–117CrossrefGoogle Scholar
  • Goldman-Rakic P. S. Cellular basis of working memory. Neuron (1995) 14:477–485CrossrefGoogle Scholar
  • Iyer G., Soberman D., Villas-Boas J. M. The targeting of advertising. Marketing Sci. (2005) 24:461–476LinkGoogle Scholar
  • Janssen S. M. J., Chessa A. G., Murre J. M. J. The reminiscence bump in autobiographical memory: Effects of age, gender, education, and culture. Memory (2005) 13:658–668CrossrefGoogle Scholar
  • McGaugh J. L. Memory—A century of consolidation. Science (2000) 287:248–251CrossrefGoogle Scholar
  • Meeter M., Murre J. M. J. Consolidation of long-term memory: Evidence and alternatives. Psych. Bull. (2004) 130:843–857CrossrefGoogle Scholar
  • Meeter M., Murre J. M. J. TraceLink: A model of consolidation and amnesia. Cognitive Neuropsych. (2005) 22:559–587CrossrefGoogle Scholar
  • Merzereau P., Battais L. Continuity or burst? How do TV strategies compare? Admap (2000) October):30–35Google Scholar
  • Murdock B. B. The retention of individual items. J. Experiment. Psych. (1961) 62:618–625CrossrefGoogle Scholar
  • Murdock B. B.Human Memory: Theory and Data (1974) (Lawrence Erlbaum Associates, Inc., Potomac, MD) Google Scholar
  • Murre J. M. J. TraceLink: A model of amnesia and consolidation of memory. Hippocampus (1996) 6:675–684CrossrefGoogle Scholar
  • Murre J. M. J., Graham K. S., Hodges J. R. Semantic dementia: Relevance to connectionist models of long-term memory. Brain (2001) 124:647–675CrossrefGoogle Scholar
  • Murre J. M. J., Meeter M., Chessa A. G., Wenger M. J., Schuster C. Modeling amnesia: Connectionist and mathematical approaches. Statistical and Process Models for Neuroscience and Aging(Erlbaum, Mahwah, NJ) . ForthcomingGoogle Scholar
  • Naik P. A., Mantrala M. K., Sawyer A. G. Planning media schedules in the presence of dynamic advertising quality. Marketing Sci. (1998) 17:214–235LinkGoogle Scholar
  • Peterson L. R., Peterson M. J. Short-term retention of individual verbal items. J. Experiment. Psych. (1959) 58:193–198CrossrefGoogle Scholar
  • Rubin D. C., Wenzel A. E. One hundred years of forgetting: A quantitative description of retention. Psych. Rev. (1996) 103:734–760CrossrefGoogle Scholar
  • Rumelhart D. E. The effects of interpresentation intervals on performance in a continuous paired-associate task. (1967) . Technical Report 116, Psychology Series, Institute for Mathematical Studies in the Social Sciences, Stanford University, Stanford, CAGoogle Scholar
  • Simon J. L. What do Zielske’s real data really show about pulsing? J. Marketing Res. (1979) 16:415–420CrossrefGoogle Scholar
  • SPOT The effectiveness of TV-advertising. (1998) . Internal report. (Available at www.spot.nl/onderzoek/onderzoek/downloads/Effectiviteit.pdf, in Dutch: De effectiviteit van tv-reclame), The Foundation for Promotion and Optimization of Television Advertising (SPOT), Amsterdam, The NetherlandsGoogle Scholar
  • Stoyan D., Kendall W. S., Mecke J.Stochastic Geometry and Its Applications (1987) (John Wiley Sons/Akademie Verlag, Berlin, Germany) Google Scholar
  • Talamini L. M., Meeter M., Murre J. M. J., Elvevåg B., Goldberg T. E. Integration of parallel input streams in parahippocampal model circuits. Arch. General Psychiatry (2005) 62:485–493CrossrefGoogle Scholar
  • Wickens T. D.Models for Behavior: Stochastic Processes in Psychology (1982) (Freeman, San Francisco, CA) Google Scholar
  • Zielske H. A. The remembering and forgetting of advertising. J. Marketing (1959) 23:239–243CrossrefGoogle Scholar
INFORMS site uses cookies to store information on your computer. Some are essential to make our site work; Others help us improve the user experience. By using this site, you consent to the placement of these cookies. Please read our Privacy Statement to learn more.