Product Line Design and Production Technology

References

• Bayus B. L., Putsis W. P. Product proliferation: An empirical analysis of product line determinants and market outcomes. Marketing Sci. (1999) 18:137–153Link, Google Scholar
• Borle S., Boatwright P., Kadane J. B., Nunes J. C., Shmueli G. The effect of product assortment changes on customer retention. Marketing Sci. (2005) 24:616–622Link, Google Scholar
• Cachon G. P., Terwiesch C.Matching Supply with Demand: An Introduction to Operations Management (2004) (McGraw Hill, New York) Google Scholar
• Chen F., Eliashberg J., Zipkin P., Ho T.-H., Tang C. S. Customer preferences, supply-chain costs and product-line design. Product Variety Management: Research Advances (1998) (Kluwer Academic Publishers, Boston, MA) Crossref, Google Scholar
• De Groote X. Flexibility and marketing/manufacturing coordination. Internat. J. Production Econom. (1994) 36:153–167Crossref, Google Scholar
• Desai P. S. Quality segmentation in spatial markets: When does cannibalization affect product line design? Marketing Sci. (2001) 20:265–283Link, Google Scholar
• Desai P., Kekre S., Radhakrishnan S., Srinivasan K. Product differentiation and commonality in design: Balancing revenue and cost drivers. Management Sci. (2001) 47:37–51Link, Google Scholar
• Dixit A., Stiglitz J. E. Monopolistic competition and optimum product diversity. Amer. Econom. Rev. (1977) 67:297–308Google Scholar
• Dobson G., Kalish S. Positioning and pricing a product line. Marketing Sci. (1988) 7:107–125Link, Google Scholar
• Dolan J., Simon H.Power Pricing: How Managing Prices Transforms the Bottom Line (1996) (Free Press, New York) Google Scholar
• Eliashberg J., Steinberg R., Eliashberg J., Lilien G. L. Marketing-production joint decision-making. Handbooks in OR & MS Marketing (1993) 5(North-Holland, Amsterdam, The Netherlands) Google Scholar
• Gourville J. T., Soman D. Overchoice and assortment type: When and why variety backfires. Marketing Sci. (2005) 24:382–395Link, Google Scholar
• Hayes R., Wheelwright S.Restoring Our Competitive Edge: Competing Through Manufacturing (1984) (John Wiley, New York) Google Scholar
• Heese H. S., Swaminathan J. Product line design with component commonality and cost-reduction effort. Manufacturing Service Oper. Management (2006) 18:206–219Link, Google Scholar
• Ho T.-H., Tang C. S.Product Variety Management: Research Advances (1998) (Kluwer Academic Publishers, Boston, MA) Crossref, Google Scholar
• Hoch S. J., Bradlow E. T., Wansink B. The variety of an assortment. Marketing Sci. (1999) 18:527–546Link, Google Scholar
• Hopp W. J., Xu X. Product line and pricing competition via strategic modular design. (2004) . Working paper, Northwestern University, Evanston, ILGoogle Scholar
• Hopp W. J., Xu X. Product line selection and pricing with modularity in design. Manufacturing Service Oper. Management (2005) 7:172–187Link, Google Scholar
• Kekre S., Srinivasan K. Broader product line: A necessity to achieve success? Management Sci. (1990) 36:1216–1231Link, Google Scholar
• Kim K., Chhajed D. Commonality in product design: Cost saving, valuation change and cannibalization. Eur. J. Oper. Res. (2000) 125:602–621Crossref, Google Scholar
• Kotler P.Marketing Management (2002) 11th ed.(Prentice Hall, Englewood Cliffs, NJ) Google Scholar
• Krishnan V., Ulrich K. Product development decisions: A review of the literature. Management Sci. (2001) 47:1–21Link, Google Scholar
• Lal R., Staelin R. An approach for developing an optimal discount pricing policy. Management Sci. (1984) 30:1524–1539Link, Google Scholar
• Lancaster K. The economics of product variety. Marketing Sci. (1990) 9:189–206Link, Google Scholar
• McCormack S. Stick to your knitting. Forbes (1998) Dec. 28):82–83Google Scholar
• Moorthy K. S. Market segmentation, self-selection, and product line design. Marketing Sci. (1984) 3:288–307Link, Google Scholar
• Mussa M., Rosen S. Monopoly and product quality. J. Econom. Theory (1978) 18:301–317Crossref, Google Scholar
• Netessine S., Taylor T. A. Technical appendix to product line design and production technology. (2006) . Available at http://www.mktsci.journal.informs.orgGoogle Scholar
• Panzar J. C., Willig R. D. Economies of scale in multi-output production. Quart. J. Econom. (1977) 91:481–493Crossref, Google Scholar
• Quelch J. A., Kenny D. Extend profits, not product lines. Harvard Bus. Rev. (1994) 72(September–October):153–160Google Scholar
• Ramdas K. Managing product variety: An integrative review and research directions. Production Oper. Management (2003) 12:79–101Crossref, Google Scholar
• Van Ryzin G., Mahajan S. On the relationship between inventory costs and variety benefits in retail assortments. Management Sci. (1999) 45:1496–1509Link, Google Scholar
• Villas-Boas J. M. Product line design for a distribution channel. Marketing Sci. (1998) 17:156–169Link, Google Scholar
• Villas-Boas J. M. Communication strategies and product line design. Marketing Sci. (2004) 23:304–316Link, Google Scholar
• Womack J. P., Jones D. T., Roos D.The Machine That Changed the World (1990) (HarperPerennial, New York) Google Scholar
• Yano C., Dobson G., Ho T.-H., Tang C. S. Profit-optimizing product line design, selection and pricing with manufacturing cost consideration. Product Variety Management: Research Advances (1998) (Kluwer Academic Publishers, Boston, MA) Crossref, Google Scholar