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Call for Nominations
Free Access
Call for Nominations, Editor-in-Chief, Marketing Science
Pages:iv–iv
Published Online:March 1, 2007
Editorial
Free Access
Editorial—The Anna Karenina Bias: Which Variables to Observe?
Pages:145–148
Published Online:March 1, 2007
Research Article
Wearout Effects of Different Advertising Themes: A Dynamic Bayesian Model of the Advertising-Sales Relationship
Pages:179–195
Published Online:March 1, 2007
Investigating Consumers’ Purchase Incidence and Brand Choice Decisions Across Multiple Product Categories: A Theoretical and Empirical Analysis
Pages:196–217
Published Online:March 1, 2007
Bayesian Estimation of Bid Sequences in Internet Auctions Using a Generalized Record-Breaking Model
Pages:218–229
Published Online:March 1, 2007
The Impact of a Product-Harm Crisis on Marketing Effectiveness
Pages:230–245
Published Online:March 1, 2007
The Effect of Cultural Orientation on Consumer Responses to Personalization
Pages:246–258
Published Online:March 1, 2007
Research Note
Research Note—The Effects of Costs and Competition on Slotting Allowances
Pages:259–267
Published Online:March 1, 2007
