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Available Issues

April 10, 2013 - July 10, 2026

Available Issues

April 10, 2013 - July 10, 2026

Editorial

Free Access
Editorial: Thanks to the Many Individuals Who Make Publication of Marketing Science Possible

Pages:285–292

Published Online:May 1, 2007

https://doi.org/10.1287/mksc.1070.0277

Research Article

Performance Regimes and Marketing Policy Shifts

Pages:293–311

Published Online:May 1, 2007

https://doi.org/10.1287/mksc.1060.0267

Preview Abstract
Designing Price Contracts for Boundedly Rational Customers: Does the Number of Blocks Matter?

Pages:312–326

Published Online:May 1, 2007

https://doi.org/10.1287/mksc.1070.0271

Preview Abstract
Deconstructing Each Item’s Category Contribution

Pages:327–341

Published Online:May 1, 2007

https://doi.org/10.1287/mksc.1070.0270

Preview Abstract
Adaptive Idea Screening Using Consumers

Pages:342–360

Published Online:May 1, 2007

https://doi.org/10.1287/mksc.1070.0273

Preview Abstract
Myopic Marketing Management: Evidence of the Phenomenon and Its Long-Term Performance Consequences in the SEO Context

Pages:361–379

Published Online:May 1, 2007

https://doi.org/10.1287/mksc.1060.0261

Preview Abstract
Representation and Inference of Lexicographic Preference Models and Their Variants

Pages:380–399

Published Online:May 1, 2007

https://doi.org/10.1287/mksc.1060.0241

Preview Abstract
New Product Diffusion with Influentials and Imitators

Pages:400–421

Published Online:May 1, 2007

https://doi.org/10.1287/mksc.1060.0224

Preview Abstract
Modeling Page Views Across Multiple Websites with an Application to Internet Reach and Frequency Prediction

Pages:422–437

Published Online:May 1, 2007

https://doi.org/10.1287/mksc.1060.0226

Preview Abstract
Mean-Centering Does Not Alleviate Collinearity Problems in Moderated Multiple Regression Models

Pages:438–445

Published Online:May 1, 2007

https://doi.org/10.1287/mksc.1060.0263

Preview Abstract

Focus on Authors

Free Access
Focus on Authors

Pages:446–448

Published Online:May 1, 2007

https://doi.org/10.1287/mksc.1070.0287

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