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Editorial
Free Access
Editorial—It’s the Findings, Stupid, Not the Assumptions
Pages:449–459
Published Online:July 1, 2007
Research Article
The Influence of Product Variety on Brand Perception and Choice
Pages:460–472
Published Online:July 1, 2007
Editorial
Free Access
How Does Free Riding on Customer Service Affect Competition?
Pages:488–503
Published Online:July 1, 2007
Research Article
Mapping the Bounds of Incoherence: How Far Can You Go and How Does It Affect Your Brand?
Pages:504–513
Published Online:July 1, 2007
Embedded Premium Promotion: Why It Works and How to Make It More Effective
Pages:514–531
Published Online:July 1, 2007
Practice Prize Competition
Free Access
The 2005 ISMS Practice Prize Competition—Special Section Introduction: The 2005 ISMS Practice Prize Competition
Pages:550–552
Published Online:July 1, 2007
Practice Prize Winner
Free Access
The 2005 ISMS Practice Prize Winner—Customer Equity and Lifetime Management (CELM) Finnair Case Study
- Giuliano Tirenni, Abderrahim Labbi, Cesar Berrospi, André Elisseeff, Timir Bhose, Kari Pauro, Seppo Pöyhönen
Pages:553–565
Published Online:July 1, 2007
Practice Prize Report
Practice Prize Report—Quantifying and Improving Promotion Effectiveness at CVS
Pages:566–575
Published Online:July 1, 2007
Free Access
Practice Prize Report—An Assortmentwide Decision-Support System for Dynamic Pricing and Promotion Planning in DIY Retailing
Pages:576–583
Published Online:July 1, 2007
