Editorial—It’s the Findings, Stupid, Not the Assumptions

Published Online:https://doi.org/10.1287/mksc.1070.0293

References

  • Aris R.Mathematical Modelling Techniques (1994) (Dover Publications Inc., New York) Google Scholar
  • Bachmann J. W. Competitive strategy: It’s O.K. to be different. Acad. Management Executive (2002) 16(2):61–65CrossrefGoogle Scholar
  • Barr S. M.A Student’s Guide to Natural Science (2006) (Intercollegiate Studies Institute (ISI) Books, Wilmington, DE) Google Scholar
  • Bass F. M. A new product growth model for model consumer durables. Management Sci. (1969) 15(5):215–227LinkGoogle Scholar
  • Bergen M., Dutta S., Shugan S. Branded variants: A retail perspective. J. Marketing Res. (1996) 33(1):9–19CrossrefGoogle Scholar
  • Blaug M.The Methodology of Economics: Or How Economists Explain (1980) (Cambridge University Press, Cambridge, UK) Google Scholar
  • Bochner S.The Role of Mathematics in the Rise of Science (1966) (Princeton University Press, Princeton, NJ) Google Scholar
  • Boland L. A. A critique of Friedman’s critics. J. Econom. Literature (1979) 17(2):503–522Google Scholar
  • Boland L. A. Methodology: Reply (“Response to Critics”). Amer. Econom. Rev. (1984) 74(4):795–797Google Scholar
  • Caldwell B. J. A critique of Friedman’s methodological instrumentalism. Southern Econom. J. (1980) 47(2):366–374CrossrefGoogle Scholar
  • Chintagunta P. K., Desiraju R. Strategic pricing and detailing behavior in international markets. Marketing Sci. (2005) 24(1):67–80LinkGoogle Scholar
  • Crilly M. J. A perspective of the functions and criticisms of trip distribution models. Oper. Res. Quart. (1974) 25(1):111–121CrossrefGoogle Scholar
  • Crilly M. J. Functions and criticisms of models—A rejoinder. Oper. Res. Quart. (1975) 26(1, Part 2):219CrossrefGoogle Scholar
  • Dewey J.Logic: The Theory of Inquiry (1938) (Holt, Rinehart and Winston, New York) Google Scholar
  • Dror H. A., Steinberg D. M. Robust experimental design for multivariate generalized linear models. Technometrics (2006) 48(4):520–529CrossrefGoogle Scholar
  • Ehrman C. M., Shugan S. M. The forecaster’s dilemma. Marketing Sci. (1995) 14(2):123–147LinkGoogle Scholar
  • Eliashberg J., Shugan S. M. Film critics: Influences or predictors? J. Marketing (1997) 61(2):68–78CrossrefGoogle Scholar
  • Friedman M. The methodology of positive economics. Essays in Positive Economics: The Methodology of Economics and Other Essays (1953) (University of Chicago Press, Chicago, IL) 3–43Google Scholar
  • Fudenberg D., Tirole J.Game Theory (1991) (MIT Press, Cambridge, MA) Google Scholar
  • Goeree J. K., Holt C. A. Ten little treasures of game theory and ten intuitive contradictions. Amer. Econom. Rev. (2001) 91(5):1402–1422CrossrefGoogle Scholar
  • Hauser J. R., Shugan S. M. Defensive marketing strategies. Marketing Sci. (1983) 2(4):319–360LinkGoogle Scholar
  • Hauser J. R., Tellis G. J., Griffin A. Research on innovation: A review and agenda for Marketing Science. Marketing Sci. (2006) 25(6):687–717LinkGoogle Scholar
  • Helm D. Predictions and causes: A comparison of Friedman and Hicks on method. Oxford Econom. Papers (1984) 36(Nov., Suppl.):118–134CrossrefGoogle Scholar
  • Hicks Sir John Richard.Causality in Economics (1979) (Basic Books, New York) Google Scholar
  • Ho T.-H., Park Y.-H., Zhou Y.-P. Incorporating satisfaction into customer value analysis: Optimal investment in lifetime value. Marketing Sci. (2006) 25(3):260–277LinkGoogle Scholar
  • Keynes J. N.The Scope and Method of Political Economy (1891) (Macmillan and Company, London, UK) 359Google Scholar
  • Lachenbruch P. A., Goldstein M. Discriminant analysis. Biometrics (1979) 35(1):69–85CrossrefGoogle Scholar
  • Lev B. An annotated timeline of operations research: An informal history. Interfaces (2006) 36(2):177–179LinkGoogle Scholar
  • Lewis M., Singh V., Fay S. An empirical study of the impact of nonlinear shipping and handling fees on purchase incidence and expenditure decisions. Marketing Sci. (2006) 25(1):51–64LinkGoogle Scholar
  • Little J. D. C. A model of adaptive control of promotional spending. Oper. Res. (1966) 14(6):1075–1097LinkGoogle Scholar
  • Little J. D. C. Models and managers: The concept of a decision calculus. Management Sci. (1970) 16(8):B466–B485LinkGoogle Scholar
  • Little J. D. C. Comments on “Models and managers: The concept of a decision calculus”. Management Sci (2004) 50(12):1841–1860CrossrefGoogle Scholar
  • Maddala G. S. A perspective on the use of limited-dependent and qualitative variables models in accounting research. Accounting Rev. (1991) 66(4):788–807Google Scholar
  • Mayer T. Friedman’s methodology of positive economics: A soft reading. Economic Inquiry (1993) 31(2):213–223CrossrefGoogle Scholar
  • Mazzeo M. J. Marketing structural models: “Keep it real”. Marketing Sci. (2006) 25(6):617–619LinkGoogle Scholar
  • Meade N., Islam T. Forecasting with growth curves: An empirical comparison. Internat. J. Forecasting (1995) 11(2):199–215CrossrefGoogle Scholar
  • Mitra D., Golder P. N. How does objective quality affect perceived quality? Short-term effects, long-term effects, and asymmetries. Marketing Sci. (2006) 25(3):230–247LinkGoogle Scholar
  • Mood A. M., Graybill F. A., Boes D. C.Introduction to the Theory of Statistics (1974) 3rd ed(McGraw-Hill, New York) Google Scholar
  • Morris W. T. On the art of modeling. Management Sci. (1967) 13(12):B707–B717LinkGoogle Scholar
  • Naik P. A., Raman K., Winer R. S. Planning marketing-mix strategies in the presence of interaction effects. Marketing Sci. (2005) 24(1):25–34LinkGoogle Scholar
  • Pasa M., Shugan S. M. The value of marketing expertise. Management Sci. (1996) 42(3):370–388LinkGoogle Scholar
  • Pelloni G. De Finetti, Friedman, and the methodology of positive economics. J. Econometrics (1996) 75(1):33–50CrossrefGoogle Scholar
  • Popper Sir Karl Raimund.Realism and the Aim of Science: From the PostScript to the Logic of Scientific Discovery (1985) 1(Hutchinson and Company, London, UK) Google Scholar
  • Porter M. E. What is strategy? Harvard Bus. Rev. (1996) 74(6):61–78Google Scholar
  • Press S. J., Wilson S. Choosing between logistic regression and discriminant analysis. J. Amer. Statist. Assoc. (1978) 73(364):699–705CrossrefGoogle Scholar
  • Radas S., Shugan S. M. Seasonal marketing and timing new product introductions. J. Marketing Res. (1998) 35(3):296–315CrossrefGoogle Scholar
  • Schnaars S. P. Situational factors affecting forecast accuracy. J. Marketing Res. (1984) 21(3):290–297CrossrefGoogle Scholar
  • Shugan S. M. Estimating brand positioning maps using supermarket scanning data. J. Marketing Res. (1986) 24(1):1–18CrossrefGoogle Scholar
  • Shugan S. M. Marketing science, models, monopoly models, and why we need them. Marketing Sci. (2002) 21(3):223–228LinkGoogle Scholar
  • Shugan S. M. Endogeneity in marketing decision models. Marketing Sci. (2004a) 23(1):1–3LinkGoogle Scholar
  • Shugan S. M. Consulting, research, and consulting research. Marketing Sci. (2004b) 23(2):173–179LinkGoogle Scholar
  • Shugan S. M. Errors in the variables, unobserved heterogeneity, and other ways of hiding statistical error. Marketing Sci. (2006) 25(3):203–216LinkGoogle Scholar
  • Silk A. J., Urban G. L. Pretest market evaluation of new packaged goods: A model and measurement methodology. J. Marketing Res. (1978) 15(2):171–191CrossrefGoogle Scholar
  • Sriram S., Chintagunta P. K., Neelamegham R. Effects of brand preference, product attributes, and marketing mix variables in technology product markets. Marketing Sci. (2006) 25(5):440–456LinkGoogle Scholar
  • Staelin R. Last reflections of the editor. Marketing Sci. (1998) 17(4):297–300LinkGoogle Scholar
  • Stigler G. J. Monopolistic competition in retrospect. Five Lectures on Economic Problems (1949) (Longmans, Green & Co., London, UK) 12–24Google Scholar
  • Stigler G. J., Becker G. S. De gustibus non est disputandum. Amer. Econom. Rev. (1977) 67(2):76–90Google Scholar
  • Teller E., Teller W., Talley W.Conversations on the Dark Secrets of Physics (1991) (Perseus, Cambridge, MA) CrossrefGoogle Scholar
  • Trefil J. S.The Nature of Science: An A-Z Guide to the Laws and Principles Governing Our Universe (2003) (Houghton Mifflin, Boston, MA) Google Scholar
  • Tucker A. W. A two-person dilemma. (1950) . Unpublished, Stanford University, Stanford, CAGoogle Scholar
  • Urban G. L., Hulland J. S., Weinberg B. D. Premarket forecasting for new consumer durable goods: Modeling categorization, elimination, and consideration phenomena. J. Marketing (1993) 57(2):47–63CrossrefGoogle Scholar
  • van Heerde H. J., Leeflang P. S., Wittink D. R. How promotions work: Scan*Pro-based evolutionary model building. Schmalenbach Bus. Rev. (2002) 54(3):198–220CrossrefGoogle Scholar
  • Wible J. R. Friedman’s positive economics and philosophy of science. Southern Econom. J. (1982) 49(2):350–360CrossrefGoogle Scholar
  • Wible J. R. The instrumentalisms of Dewey and Friedman. J. Econom. Issues (1984) 18(4):1049–1070CrossrefGoogle Scholar
INFORMS site uses cookies to store information on your computer. Some are essential to make our site work; Others help us improve the user experience. By using this site, you consent to the placement of these cookies. Please read our Privacy Statement to learn more.