The 2005 ISMS Practice Prize Winner—Customer Equity and Lifetime Management (CELM) Finnair Case Study

• Giuliano Tirenni

  Giuliano Tirenni

  [email protected]

  IBM Research, Zurich Research Laboratory, Saeumerstrasse 4, 8803 Rueschlikon, Switzerland and Marc Brandis Strategic Consulting, Grafenauweg 3, 6300 Zug, Switzerland

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• Abderrahim Labbi

  Abderrahim Labbi

  [email protected]

  IBM Research, Zurich Research Laboratory, Saeumerstrasse 4, 8803 Rueschlikon, Switzerland

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• Cesar Berrospi

  Cesar Berrospi

  [email protected]

  IBM Research, Zurich Research Laboratory, Saeumerstrasse 4, 8803 Rueschlikon, Switzerland

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• André Elisseeff

  André Elisseeff

  [email protected]

  IBM Research, Zurich Research Laboratory, Saeumerstrasse 4, 8803 Rueschlikon, Switzerland

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• Timir Bhose

  Timir Bhose

  [email protected]

  Finnair Oyj, Lentäjäntie 3, Helsinki Airport, 01053 Helsinki, Finland

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• Kari Pauro

  Kari Pauro

  [email protected]

  Finnair Oyj, Lentäjäntie 3, Helsinki Airport, 01053 Helsinki, Finland

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• Seppo Pöyhönen

  Seppo Pöyhönen

  [email protected]

  Finnair Oyj, Lentäjäntie 3, Helsinki Airport, 01053 Helsinki, Finland

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