Invited Commentary—Dynamic Structural Consumer Models and Current Marketing Issues

References

• Bajari P., Hortacsu A. Are structural estimates of auction models reasonable? Evidence from experimental data. J. Political Econom. (2005) 113:703–741Crossref, Google Scholar
• Brown Jeffrey R., Goolsbee Austan. Does the Internet make markets more competitive? Evidence from the life insurance industry. J. Political Econom. (2000) 110(3):481–507Crossref, Google Scholar
• Chintagunta Pradeep, Erdem Tülin, Rossi Peter, Wedel Michel. Structural modeling in marketing: Review and assessment. Marketing Sci. (2006) 25(6):604–616Link, Google Scholar
• Erdem Tulin, Keane Michael, Sun Baohong. The long-term effects of advertising and pricing strategies on consumer brand choice when price and advertising signal quality. (2006) . Working paper, University of Berkeley, Berkeley, CAGoogle Scholar
• Gabaix Xavier, Laibson David. Shrouded attributes, consumer myopia, and information suppression in competitive markets. (2005) . Working paper, Harvard University, Cambridge, MAGoogle Scholar
• Gärling T., Gillholm R., Romanus J., Selart M., Ettema D., Timmermans H. P. J. Interdependent activity and travel choices: Behavioral principles of integration of choice outcomes. Activity Based Approaches to Travel Analysis (1997) (Pergamon Press, Oxford, UK) 135–150Google Scholar
• Houser Daniel, Winter Joachim. How do behavioral assumptions affect structural inference? Evidence from a laboratory experiment. J. Bus. Econom. Statist. (2004) 22(1):64–79Crossref, Google Scholar
• Keane M. Current issues in discrete choice modeling. Marketing Lett. (1997) 8(3):307–322Crossref, Google Scholar
• Kopalle Praveen, Neslin Scott A., Sun Baohong, Swaminathan Vanitha. Reward program in airline industry. (2005) . Working paper, Dartmouth University, Dartmouth, NHGoogle Scholar
• Li Shibo, Srinivasan Kannan, Sun Baohong. Lemon’s market on the Internet: An empirical investigation of signaling effect on eBay. (2005) . Working paper, Carnegie Mellon University, Pittsburgh, PAGoogle Scholar
• Loewenstein G., Prelec D. Anomalies in inter-temporal choice: Evidence and an interpretation. Quart. J. Econom. (1992) 107:573–597Crossref, Google Scholar
• Lucking-Reiley David. Auctions on the Internet: What’s being auctioned, and how? J. Indust. Econom. (2000) 48(3):227–252Crossref, Google Scholar
• Park Young-Hoon, Rhee Su Bom, Bradlow E. T. An integrated model for who, when, and how much in Internet auctions. J. Marketing Res. (2005) 42(November):470–482Crossref, Google Scholar
• Prelec Drazen, Loewenstein George. Beyond time discounting. Marketing Lett. (1997) 8(1):97–108Crossref, Google Scholar
• Sayman Serdar, Hoch Stephen J. Dynamic choice in frequency programs. (2005) . Working paper, University of Pennsylvania, Philadelphia, PAGoogle Scholar
• Shugan Steven. The impact of advancing technology on marketing and academic research. Marketing Sci. (2004) 23(4):469–475Link, Google Scholar
• Shugan Steven. Brand loyalty programs: Are they shams? Marketing Sci. (2005) 24(2):185–193Link, Google Scholar
• Soman Dilip, Cheema Amar. The effect of credit on spending decisions: The role of the credit limit and credibility. Marketing Sci. (2002) 21(1):32–53Link, Google Scholar
• Sorensen Alan T. An empirical model of heterogeneous consumer search for retail prescription drugs. (2001) . NBER Working Paper 8548, National Bureau of Economic Research, Inc.Google Scholar
• Sun Baohong. Promotion effect on endogenous consumption. Marketing Sci. (2005) 24(3):415–429Link, Google Scholar
• Sun Baohong, Li Shibo. Learning and acting upon customer information—An empirical investigation of service allocations with offshore centers. (2005) . Working paper, Carnegie Mellon University, Pittsburgh, PAGoogle Scholar
• Sun Baohong, Neslin Scott, Srinivasan Kannan. Measuring the impact of promotions on brand switching under rational consumer behavior. J. Marketing Res. (2003) 40(4):389–405Crossref, Google Scholar
• Sun Baohong, Li Shibo, Zhou Catherine. “Adaptive” learning and “proactive” customer relationship management. J. Interactive Marketing (2006) Crossref, Google Scholar
• Zauberman Gal. The inter-temporal dynamics of consumer lock-in. J. Consumer Res. (2003) 30(3):405–419Crossref, Google Scholar