Invited Commentary—Commentary on Structural Modeling in Marketing: Review and Assessment

References

• Bajari P., Hortacsu A. Are structural estimates of auction models reasonable? Evidence from experimental data. J. Political Econom. (2005) 113(4):703–741Crossref, Google Scholar
• Chan T., Hamilton B., Makler C. Using expectations data to infer managerial objectives and choices and decision makings in a non-profit environment: Advertising for the performing arts. (2006) . Working paper, Washington University in St. Louis, St. Louis, MOGoogle Scholar
• Chintagunta P., Erdem T., Rossi P. E., Wedel M. Structural modeling in marketing: Review and assessment. Marketing Sci. (2006) 25(6):604–616Link, Google Scholar
• Dube J. Multiple discreteness and product differentiation: Demand for carbonated soft drinks. Marketing Sci. (2004) 23:66–81Link, Google Scholar
• Kim J., Allenby G. M., Rossi P. E. Modeling consumer demand for variety. Marketing Sci. (2002) 21(3):229–251Link, Google Scholar
• Pakes A. Common sense and simplicity in empirical industrial organization. (2003) . Working paper, Harvard University, Cambridge, MAGoogle Scholar
• Sonnier G., Ainslie A., Otter T. Estimating willingness to pay with random coefficient choice models. (2005) . Working paper, UCLA, Los Angeles, CAGoogle Scholar
• Todd P., Wolpin K. I. Using a social experiment to validate a dynamic behavioral model of child schooling and fertility: Assessing the impact of a school subsidy program in Mexico. (2003) . Working paper, University of Pennsylvania, Philadelphia, PAGoogle Scholar