Structural Modeling in Marketing: Review and Assessment
Published Online:1 Nov 2006https://doi.org/10.1287/mksc.1050.0161
References
- Advertising, learning, and consumer choice in experience good markets: A structural empirical examination. Internat. Econom. Rev. (2003) 44:1007–1040Crossref, Google Scholar
- Marketing models of heterogeneity. J. Econometrics (1999) 89:57–78Crossref, Google Scholar
- , Amman H., Kendrick D., Rust J. Numerical dynamic programming. Handbook of Computational Economics (1995) 1(North Holland, Amsterdam, The Netherlands) Google Scholar
- Risk aversion and apparently persuasive advertising. (2002) . Working paper, Series 02-099, Harvard Business School, Boston, MAGoogle Scholar
- Structural demand models for retail category pricing. (2001) . Working paper, University of Chicago, Chicago, ILGoogle Scholar
- Discrete choice models as structural models of demand: Economic implications of common approaches. (2003) . Working paper, Department of Economics, Stanford University, Stanford, CAGoogle Scholar
- Estimating dynamic models of imperfect competiton. (2004) . Working paper, Department of Economics, Duke University, Chapel Hill, NCGoogle Scholar
- Estimating discrete-choice models of product differentiation. RAND J. Econom. (1994) 25(2):242–262Crossref, Google Scholar
- Automobile prices in market equilibrium. Econometrica (1995) 63:841–890Crossref, Google Scholar
- Competitive price discrimination strategies in a vertical channel using aggregate retail data. Management Sci. (2003) 49(9):1121–1138Link, Google Scholar
- Problems with instrumental variables estimation when the correlation between the instrument and the endogeneous explanatory variable is weak. J. Amer. Statist. Assoc. (1995) 90:443–450Google Scholar
- Instrumental Variables (1984) (Cambridge University Press, New York) Google Scholar
- A simultaneous approach to the whether, what, and how much to buy questions. Marketing Sci. (1991) 10(Fall):297–315Link, Google Scholar
- Consumer learning and heterogeneity: Dynamics of demand for prescription drugs after patent expiration. (2002) . Working paper, Ohio State UniversityGoogle Scholar
- Investigating purchase incidence, brand choice and purchase quantity decisions of households. Marketing Sci. (1993) 2(Spring):184–208Link, Google Scholar
- Balancing profitability and customer welfare in a supermarket chain. Quant. Marketing Econom. (2003) 1(1):111–147Crossref, Google Scholar
- , Moormans C., Lehmann D. Structural models of competition: A marketing strategy perspective. Assessing Marketing Startegy Performance (2004) (The Marketing Science Institute, Cambridge, MA) Google Scholar
- Uncertainty and learning in pharmaceutical demand: Anti-ulcer drugs. (2003) . Working paper, University of ArizonaGoogle Scholar
- An almost ideal demand system. Amer. Econom. Rev. (1980) 70(3):312–326Google Scholar
- Avoiding the curse of dimensionality in dynamic stochastic games. (2004) . Working paper, Department of Economics, Harvard University, Boston, MAGoogle Scholar
- Multiple discreteness and product differentiation: Demand for carbonated soft drinks. Marketing Sci. (2006) 23:66–81Link, Google Scholar
- An empirical model of advertising dynamics. (2006) . Working paper, The University of Chicago, Chicago, ILGoogle Scholar
- Structural applications of the discrete choice model. Marketing Lett. (2002) 13(3):207Crossref, Google Scholar
- New evidence for the effect of education on income: Selling and testing for regressor error in dependence when no instrumental variables are available: With new evidence of the effect of education on income. Quant. Marketing Econom. (2005) 3:365–392Crossref, Google Scholar
- An empirical dynamic model of brand choice. (1988) . Working Paper 88, University of RochesterGoogle Scholar
- Are people Bayesian? Uncovering behavioral strategies. J. Amer. Statist. Assoc. (1995) 90:1137–1145Crossref, Google Scholar
- An empirical analysis of umbrella branding. J. Marketing Res. (1998) 35(3):339–351Crossref, Google Scholar
- Decision-making under uncertainty: Capturing dynamic brand choice processes in turbulent consumer goods markets. Marketing Sci. (1996) 15:1–20Link, Google Scholar
- Brand and quantity choice dynamics under price uncertainty. Quant. Marketing Econom. (2003) 1:15–64Google Scholar
- Learning about computers: An analysis of information search and technology choice. Quant. Marketing Econom. (2005) 3(3):207–247Crossref, Google Scholar
- Theory driven choice models. Marketing Lett. (2005) 16(3–6):225–237Crossref, Google Scholar
- Econometric analysis of collusive behavior in a soft-drink market. J. Econom. Management Strategy (1992) 1(2):277–311Crossref, Google Scholar
- A choice model with conjunctive, disjunctive, and compensatory screening rules. Marketing Sci. (2004) 23(3):391–406Link, Google Scholar
- Estimating the impact of consumer expectations of coupons on purchase behavior: A dynamic structural model. Marketing Sci. (1996) 15:262–279Link, Google Scholar
- Noncooperative collusion under imperfect price information. Econometrica (1984) 52:87–100Crossref, Google Scholar
- The probability approach in econometrics. Econometrika Supplement (1944) 12:1–115Crossref, Google Scholar
- A new specification test for instrumental variables. Econometrica (2002) 70:163–189Crossref, Google Scholar
- Discrete continuous models of consumer demand. Econometrica (1984) 52:541–561Crossref, Google Scholar
- , Rosen S. Heterogeneity and state dependence. Studies in Labor Markets (1981) (University of Chicago Press, Chicago, IL) Google Scholar
- Measuring the implications of sales and consumer stockpiling behavior. (2002) . Working paper, University of California, Berkeley, Berkeley, CAGoogle Scholar
- An empirical model of optimal dynamic product launch and exit under demand uncertainty. (2004) . Working paper, University of Chicago, Chicago, ILGoogle Scholar
- Using unobserved supply shocks to estimate the returns to education. (2003) . NBER Working Paper 9145, Massachusetts Institute of TechnologyGoogle Scholar
- New brand positioning and pricing in an oligopolistic market. Marketing Sci. (1992) 11(2):133–153Link, Google Scholar
- Structural analysis of competitive behavior. Internat. J. Res. Marketing (2000) 18(1–2):161–185Crossref, Google Scholar
- Empirical analysis of competitive product line pricing decisions: Lead, follow or move together? J. Bus. (1996) 9(4):459–487Crossref, Google Scholar
- Empirical generalizations from reference price and asymmetric price response research. Marketing Sci. (1995) 14(3, Part 2 of 2):G161–G169Link, Google Scholar
- Modeling consumer demand for variety. Marketing Sci. (2002) 21(3):229–251Link, Google Scholar
- The normative impact of consumer price expectations for multiple brands on consumer purchase behavior. Marketing Sci. (1992) 11(Summer):266–286Link, Google Scholar
- Exact aggregation and a representative consumer. Econometrica (1989) 104(3):621–633Google Scholar
- , Brunner K., Meltzer A. H. Econometric policy evaluation: A critique. The Phillips Curve and Labor Markets, Carnegie-Rochester Conference Series on Public Policy (1976) 1:19–46Reprinted in R. E. Lucas, Jr. Studies in Modern Business Cycle Theory. MIT Press, Cambridge, MACrossref, Google Scholar
- Models of Business Cycles (1987) (Blackwell Publishing, Oxford, UK) Google Scholar
- Response modeling with non-random marketing mix variables. J. Marketing Res. (2004) 41:467–478Crossref, Google Scholar
- , Zarembka P. Conditional logit analysis of qualitative choice behavior. Frontiers of Econometrics (1974) (Academic Press, New York) Google Scholar
- Price uncertainty and consumer search: A structural model of consideration set formation. Marketing Sci. (2003) 22(1):58–84Link, Google Scholar
- Role of forgetting in memory-based choice decisions. Quant. Marketing Econom. (2004) 2(2):107–140Crossref, Google Scholar
- Demand for differentiated durable products: The case of the U.S. computer printer market. (2000) . Working paper, Yale University, New Haven, CTGoogle Scholar
- The asymmetric information model of state dependence. Marketing Sci. (2002) 21(4):435–454Link, Google Scholar
- Accounting for primary and secondary demand effects with aggregate data. Marketing Sci. (2003) 24(3):444–460Link, Google Scholar
- Mergers with differentiated products: The case of ready-to-eat cereal industry. RAND J. Econom. (2000) 31(3):395–421Crossref, Google Scholar
- , Sims Christopher A. Dynamic structural models, problems and prospects: Mixed continuous discrete controls and market interactions. Advances in Econometrics Sixth World Congress (1994) (Cambridge University Press, Cambridge, UK) Crossref, Google Scholar
- Computationally simple estimators for entry games. (2003) . Working paper, Department of Economics, Harvard University, Boston, MAGoogle Scholar
- Identification and estimation of dynamic games. (2004) . Working paper, London School of Economics and Political Science, University of London, London, UKGoogle Scholar
- Structural econometric modelling: Rationales and examples from industrial organisation. Handbook Econometrics (2002) . Forthcoming.Google Scholar
- A super-game theoretic model of business cycles and price wars during booms. Amer. Econom. Rev. (1986) 76(3):390–407Google Scholar
- A framework for analyzing habits, “hand-of-past” and heterogeneity in dynamic brand choice. Marketing Sci. (1996) 15(3):280–299Link, Google Scholar
- , Sims Christopher A. Estimation of dynamic structural models, problems and prospects: Discrete decision processes. Advances in Econometrics Sixth World Congress (1994) (Cambridge University Press, Cambridge, UK) Crossref, Google Scholar
- Competitive coupon targeting. Marketing Sci. (1995) 14(4):395–416Link, Google Scholar
- Editorial: Endogeneity in marketing decision models. Marketing Sci. (2004) 23(1):1–3Link, Google Scholar
- A micromodel of new product adoption with heterogeneous and forward-looking consumers: Application to the digital camera category. Quant. Marketing Econom. (2003) 1(4):371–407Crossref, Google Scholar
- Instrumental variables regression with weak instruments. Econometrica (1997) 65:557–586Crossref, Google Scholar
- Empirical approaches to the problem of aggregation over individuals. J. Econom. Literature (1993) 31(December):1827–1874Google Scholar
- Competitive pricing behavior in the auto market: A structural analysis. Marketing Sci. (2001) 20(1):42–60Link, Google Scholar
- Time-varying competition. Marketing Sci. (2005) 24(1):96–109Link, Google Scholar
- Promotion effect on endogenous consumption. Marketing Sci. (2005) 24(3):430–443Link, Google Scholar
- Measuring the impact of promotions on brand switching under rational consumer behavior. J. Marketing Res. (2003) 40(4):389–405Crossref, Google Scholar
- The effects of ownership structure on prices in geographically differentiated industries. (2004) . Working paper, Columbia University, New YorkGoogle Scholar
- Investigating dynamic multifirm interactions in price and advertising. Management Sci. (1999) 45(4):499–518Link, Google Scholar
- Market Segmentation: Conceptual and Methodological Foundations (2000) (Kluwer, Dordrecht, The Netherlands) Crossref, Google Scholar
- A reference price model of brand choice for frequently purchased products. J. Consumer Res. (1986) 13(2):250–256Crossref, Google Scholar
- Bayesian analysis of simultaneous demand and supply. Quant. Marketing Econom. (2003) 1:251–275Crossref, Google Scholar

