Invited Commentary—Empirical Analysis of Theory-Based Models in Marketing

Published Online:https://doi.org/10.1287/mksc.1060.0201

References

  • Ainslie A., Rossi P. Similarities in choice behavior across product categories. Marketing Sci. (1998) 17(2):91–106LinkGoogle Scholar
  • Besanko D., Dube J. P., Gupta S. Competitive price discrimination strategies in a vertical channel using aggregate retail data. Management Sci. (2003) 49(9):1121–1138LinkGoogle Scholar
  • Bowman D., Gatignon H. Determinants of competitor response time to a new product introduction. J. Marketing Res. (1995) 32(February):42–53CrossrefGoogle Scholar
  • Chintagunta P., Erdem T., Rossi P., Wedel M. Structural modeling in marketing: Review and assessment. Marketing Sci. (2006) 25(6):604–616LinkGoogle Scholar
  • Deighton J. The interaction of advertising and evidence. J. Consumer Res. (1984) 11:28–43CrossrefGoogle Scholar
  • Erdem T., Keane M. P. Decision-making under uncertainty: Capturing dynamic brand choice processes in turbulent consumer goods markets. Marketing Sci. (1996) 15:1–20LinkGoogle Scholar
  • Erdem T., Imai S., Keane M. P. Brand and quantity choice dynamics under price uncertainty. Quant. Marketing Econom. (2003) 1:5–64CrossrefGoogle Scholar
  • Erdem Tülin, Srinivasan Kannan, Almadoss Wilfred, Bajari Patrick, Che Hai, Ho Teck, Hutchinson Wes, Katz Michael, Keane Michael, Mayer Robert, Reiss Peter. Theory driven choice models. Marketing Lett. (2005) 16(DecemberGoogle Scholar
  • Gönül F., Srinivasan K. Estimating the impact of consumer expectations of coupons on purchase behavior: A dynamic structural model. Marketing Sci. (1996) 15:262–279LinkGoogle Scholar
  • Hauser J. R., Shugan S. M. Defensive marketing strategies. Marketing Sci. (1983) 2(4):319–360LinkGoogle Scholar
  • Hoch S., Ha Y. Consumer learning: Advertising and the ambiguity of consumption experience. J. Consumer Res. (1986) 13:221–233CrossrefGoogle Scholar
  • Kadiyali V., Vilcassim N., Chintagunta P. Empirical analysis of competitive product line pricing decisions: Lead, follow or move together? J. Bus. (1996) 9(4):459–487CrossrefGoogle Scholar
  • Kalra A., Rajiv S., Srinivasan K. Response to competitive entry: A rationale for delayed defensive reaction. Marketing Sci. (1998) 17(4):380–405LinkGoogle Scholar
  • Laibson D. Golden eggs and hyperbolic discounting. Quart. J. Econom. (1997) 62(2):443–478CrossrefGoogle Scholar
  • Lowenstein G., Prelec D. Anomalies in intertemporal choice: Evidence and interpretation. Quart. J. Econom. (1992) 57:573–598CrossrefGoogle Scholar
  • Mehta N., Narasimhan O., Chen X. Investigating the transformative effects of advertising on consumers’ brand choice decisions. (2005) . Working paper, Rottman School of Business, University of Toronto, Toronto, CanadaGoogle Scholar
  • Mehta N., Rajiv S., Srinivasan K. Price uncertainty and consumer search: A structural model of consideration set formation. Marketing Sci. (2003) 22(1):58–84LinkGoogle Scholar
  • Mehta N., Rajiv S., Srinivasan K. Role of forgetting in memory-based choice decisions. Quant. Marketing Econom. (2004) 2(2):107–140CrossrefGoogle Scholar
  • Mullainathan S. A memory based model of bounded rationality. Quart. J. Econom. (2002) CXVII(3):735–774CrossrefGoogle Scholar
  • Robinson W. T. Marketing mix reactions to entry. Marketing Sci. (1988) 7(4):368–385LinkGoogle Scholar
  • Rubin D. C., Wenzel A. E. One hundred years of forgetting: A quantitative description of retention. Psych. Rev. (1996) 103(4):734–760CrossrefGoogle Scholar
  • Scarf H., Arrow K. J., Karlin S., Scarf H. The optimality of (S, s) policies in the dynamic inventory problem. Mathematical Models in the Social Sciences, Proc. Ist Stanford Sympos. (1960) (Stanford University Press, Stanford, CA) Google Scholar
  • Sun B., Neslin S., Srinivasan K. Measuring the impact of promotions on brand switching under rational consumer behavior. J. Marketing Res. (2003) 40(4):389–405CrossrefGoogle Scholar
  • Zhu T., Singh V., Manuszak M. Market structure and competition in the retail discount industry. (2005) . Working paper, Tepper School of Business, Carnegie Mellon University, Pittsburgh, PAGoogle Scholar
INFORMS site uses cookies to store information on your computer. Some are essential to make our site work; Others help us improve the user experience. By using this site, you consent to the placement of these cookies. Please read our Privacy Statement to learn more.