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Erratum
Free Access
Erratum for Ho et al., Marketing Science 25 (3) 260–277
Pages:ii–ii
Published Online:September 1, 2006
Editorial
Free Access
Editorial: Who Is Afraid to Give Freedom of Speech to Marketing Folks?
Pages:403–410
Published Online:September 1, 2006
Research Article
The Value of Different Customer Satisfaction and Loyalty Metrics in Predicting Business Performance
Pages:426–439
Published Online:September 1, 2006
Effects of Brand Preference, Product Attributes, and Marketing Mix Variables in Technology Product Markets
Pages:440–456
Published Online:September 1, 2006
Market Entry and Consumer Behavior: An Investigation of a Wal-Mart Supercenter
Pages:457–476
Published Online:September 1, 2006
Returns on Business-to-Business Relationship Marketing Investments: Strategies for Leveraging Profits
Pages:477–493
Published Online:September 1, 2006
Estimating Heterogeneous EBA and Economic Screening Rule Choice Models
Pages:494–509
Published Online:September 1, 2006
Absorptive Capacity in High-Technology Markets: The Competitive Advantage of the Haves
Pages:510–524
Published Online:September 1, 2006
Commentary
Free Access
A Comment on “Is Having More Channels Really Better? A Model of Competition Among Commercial Television Broadcasters”
Pages:538–542
Published Online:September 1, 2006
Reply to Commentary
A Reply to “A Comment on ‘Is Having More Channels Really Better? A Model of Competition Among Commercial Television Broadcasters’ ”
Pages:543–546
Published Online:September 1, 2006
