Estimating Heterogeneous EBA and Economic Screening Rule Choice Models
Published Online:1 Sep 2006https://doi.org/10.1287/mksc.1060.0211
References
- . Discrete Choice Theory of Product Differentiation (1992) (The MIT Press, Cambridge, MA) Crossref, Google Scholar
- Useful mathematical relationships embedded in Tversky’s elimination by aspects model. J. Math. Psych. (2003) 47:538–544Crossref, Google Scholar
- Constructive consumer choice processes. J. Consumer Res. (1998) 25:187–217Crossref, Google Scholar
- . Prediction in marketing using the support vector machine. Marketing Sci. (2005) 24(4):595–615Link, Google Scholar
- Multivariate analysis of multiple response data. J. Marketing Res. (2003) 40(Aug.):321–334Crossref, Google Scholar
- Decision making under uncertainty: Capturing dynamic brand choices processes in turbulent consumer good markets. Marketing Sci. (1996) 15(4):1–20Link, Google Scholar
- . An elimination by aspects model of consumer response to promotion calibrated on UPC scanner data. J. Marketing Res. (1990) 27(Aug.):322–332Crossref, Google Scholar
- . Elimination by dimensions. J. Marketing Res. (1992) 29(Nov.):417–429Crossref, Google Scholar
- A choice model with conjunctive, disjunctive, and compensatory screening rules. Marketing Sci. (2004) 23(3):391–406Link, Google Scholar
- . Overchoice and assortment type: When and why variety backfires. Marketing Sci. (2005) 24(3):382–395Link, Google Scholar
- . An evaluation cost model of consideration sets. J. Consumer Res. (1990) 16(Mar.):393–408Crossref, Google Scholar
- On the use of a modified Latin hypercube sampling (MLHS) method in the estimation of a mixed logit model for vehicle choice. Transportation Res. Part B (2006) 40(2):147–163Crossref, Google Scholar
- . Probabilistic subset-conjunctive models for heterogeneous consumers. J. Marketing Res. (2005) 42(Nov.):483–494Crossref, Google Scholar
- Limited Dependent and Qualitative Variables in Econometrics (1983) (Cambridge University Press, New York) Crossref, Google Scholar
- . Elimination-by-cutoffs. Marketing Sci. (1989) 8(2):133–152Link, Google Scholar
- . Price uncertainty and consumer search: A structural model of consideration set formation. Marketing Sci. (2003) 22(1):58–84Link, Google Scholar
- Approximating Bayesian inference with the weighted likelihood bootstrap. J. Roy. Statist. Soc. (B) (1994) 56:3–48Google Scholar
- Task complexity and contingent processing in decision making: An information search and protocol analysis. Organ. Behav. Human Performance (1976) 16:366–387Crossref, Google Scholar
- The Adaptive Decision Maker (1993) (Cambridge University Press, New York) Crossref, Google Scholar
- Development and testing of a model of consideration set composition. J. Marketing Res. (1991) 28(Nov.):429–440Crossref, Google Scholar
- Bayesian statistics and marketing. Marketing Sci. (2003) 22(3):304–328Link, Google Scholar
- . Price as an aspect of choice in EBA. Marketing Sci. (1986) 5(4):391–402Link, Google Scholar
- The cost of thinking. J. Consumer Res. (1980) 7(Sept):99–111Crossref, Google Scholar
- A behavioral model of rational choice. Quart. J. Econom. (1955) 69(Feb.):99–118Crossref, Google Scholar
- . Elimination by aspects: A theory of choice. Psych. Rev. (1972) 79(4):281–299Crossref, Google Scholar
- . Preference trees. Psych. Rev. (1979) 86(6):542–573Crossref, Google Scholar

