Help
Cart
Skip main navigation

Available Issues

April 10, 2013 - May 11, 2026

Available Issues

April 10, 2013 - May 11, 2026

Editorial

Free Access
Editorial: Thanks to the Many Individuals Who Make Publication of Marketing Science Possible

Pages:293–300

Published Online:July 1, 2006

https://doi.org/10.1287/mksc.1060.0229

Research Article

The Effect of Group Interactions on Satisfaction Judgments: Satisfaction Escalation

Pages:301–321

Published Online:July 1, 2006

https://doi.org/10.1287/mksc.1050.0182

Preview Abstract
Observed and Unobserved Preference Heterogeneity in Brand-Choice Models

Pages:322–335

Published Online:July 1, 2006

https://doi.org/10.1287/mksc.1050.0192

Preview Abstract
Estimating the Interdependence of Television Program Viewership Between Spouses: A Bayesian Simultaneous Equation Model

Pages:336–349

Published Online:July 1, 2006

https://doi.org/10.1287/mksc.1060.0195

Preview Abstract
Enabling the Willing: Consumer Rebates for Durable Goods

Pages:350–366

Published Online:July 1, 2006

https://doi.org/10.1287/mksc.1050.0148

Preview Abstract
The Changing Architecture of Advertising Agencies

Pages:367–383

Published Online:July 1, 2006

https://doi.org/10.1287/mksc.1060.0198

Preview Abstract

Research Note

Free Access
Research Note—Estimating Heterogeneous Price Thresholds

Pages:384–391

Published Online:July 1, 2006

https://doi.org/10.1287/mksc.1050.0181

Preview Abstract

Focus on Authors

Free Access
Focus on Authors

Pages:392–394

Published Online:July 1, 2006

https://doi.org/10.1287/mksc.1060.0231

Guest Area Editors and Ad Hoc Reviewers

Free Access
Guest Area Editors and Ad Hoc Reviewers

Pages:395–402

Published Online:July 1, 2006

https://doi.org/10.1287/mksc.1060.0230

Preview Abstract
Previous
Back to Top
Next
INFORMS site uses cookies to store information on your computer. Some are essential to make our site work; Others help us improve the user experience. By using this site, you consent to the placement of these cookies. Please read our Privacy Statement to learn more.
Agree