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Available Issues

April 10, 2013 - May 11, 2026

Available Issues

April 10, 2013 - May 11, 2026

Erratum

Free Access
Erratum to “Consumer Preferences and Product-Line Pricing Strategies: An Empirical Analysis”

Pages:i–i

Published Online:May 1, 2006

https://doi.org/10.1287/mksc.25.3.i.erratum

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Editorial

Editorial: Errors in the Variables, Unobserved Heterogeneity, and Other Ways of Hiding Statistical Error

Pages:203–216

Published Online:May 1, 2006

https://doi.org/10.1287/mksc.1060.0215

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Research Article

Optimal Data Interval for Estimating Advertising Response

Pages:217–229

Published Online:May 1, 2006

https://doi.org/10.1287/mksc.1050.0178

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How Does Objective Quality Affect Perceived Quality? Short-Term Effects, Long-Term Effects, and Asymmetries

Pages:230–247

Published Online:May 1, 2006

https://doi.org/10.1287/mksc.1050.0175

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Research Notes

On the Profitability of Firms in a Differentiated Industry

Pages:248–259

Published Online:May 1, 2006

https://doi.org/10.1287/mksc.1060.0193

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Incorporating Satisfaction into Customer Value Analysis: Optimal Investment in Lifetime Value

Pages:260–277

Published Online:May 1, 2006

https://doi.org/10.1287/mksc.1050.0158

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An Integrated Choice Model Incorporating Alternative Mechanisms for Consumers’ Reactions to In-Store Display and Feature Advertising

Pages:278–290

Published Online:May 1, 2006

https://doi.org/10.1287/mksc.1050.0170

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Focus on Authors

Free Access
Focus on Authors

Pages:291–292

Published Online:May 1, 2006

https://doi.org/10.1287/mksc.1060.0218

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