Observed and Unobserved Preference Heterogeneity in Brand-Choice Models

References

• Allenby G., Rossi P. Marketing models of consumer heterogeneity. J. Econometrics (1999) 89(1/2):57–78Google Scholar
• Andrews R., Ainslie A., Currim I. Discrete versus continuous representations of heterogeneity. J. Marketing Res. (2002) 39(4):479–487Crossref, Google Scholar
• Chintagunta P. Heterogeneous logit model implications for brand positioning. J. Marketing Res. (1994) 31(2):304–311Crossref, Google Scholar
• Chintagunta P., Desiraju R. Strategic pricing and detailing behavior in international markets. Marketing Sci. (2005) 24(1):67–80Link, Google Scholar
• Chintagunta P., Gupta S. On using demographic variables to determine segment membership in logit mixture models. J. Marketing Res. (1994) 31(2):128–136Crossref, Google Scholar
• Chintagunta P., Dubé J. P., Goh K.-Y. Beyond the endogeneity bias: The effect of unmeasured brand characteristics on household-level brand choice models. Management Sci. (2005) 51(5):832–849Link, Google Scholar
• DeGroot M.Probability and Statistics (1991) 3rd ed.(Addison-Wesley, Reading, MA) Google Scholar
• Elrod T., Keane M. A factor-analytic probit model for representing the market structure in panel data. J. Marketing Res. (1995) 32(1):1–16Crossref, Google Scholar
• Erdem T. A dynamic analysis of market structure based on panel data. Marketing Sci. (1996) 15(4):359–378Link, Google Scholar
• Erdem T., Keane M. Decision-making under uncertainty: Capturing dynamic brand choice processes in turbulent consumer goods markets. Marketing Sci. (1996) 15(1):1–20Link, Google Scholar
• Fader P. Integrating the dirichlet-multinomial and multinomial logit models of brand choice. Marketing Lett. (1993) 4(April):99–112Crossref, Google Scholar
• Fishbein M. Attitude and the prediction of behavior. Readings in Attitude Theory (1967) (Wiley, New York) Google Scholar
• Fligner M., Killeen T. Distribution-free two-sample tests for scale. J. Amer. Statist. Assoc. (1976) 71(353):210–212Crossref, Google Scholar
• Freimer M., Horsky D. Try it you will like it—Does consumer learning lead to competitive price promotions? (2006) . Working paper, Simon School of Business, University of Rochester, Rochester, NYGoogle Scholar
• Gönül F., Srinivasan K. Modeling multiple sources of heterogeneity in multinomial logit models: Methodological and managerial issues. Marketing Sci. (1993) 12(3):213–229Link, Google Scholar
• Guadagni P., Little J. A logit model of brand choice. Marketing Sci. (1983) 2(3):203–238Link, Google Scholar
• Hausman J., Ruud P. Specifying and testing econometric models for rank-ordered data. J. Econometrics (1987) 34(1/2):83–104Crossref, Google Scholar
• Kamakura W., Russell G. A probabilistic choice model for market segmentation and elasticity structure. J. Marketing Res. (1989) 26(4):379–390Crossref, Google Scholar
• Kamakura W., Russell G. Measuring brand value with scanner data. Internat. J. Res. Marketing (1993) 10(1):9–22Crossref, Google Scholar
• Kass R., Raftery A. Bayes factors. J. Amer. Statist. Assoc. (1995) 90(430):773–795Crossref, Google Scholar
• Keane M. Modeling heterogeneity and state dependence in consumer choice behavior. J. Bus. Econom. Statist. (1997) 15(3):310–327Crossref, Google Scholar
• Lancaster K. A new approach to consumer theory. J. Political Econom. (1966) 74(2):132–157Crossref, Google Scholar
• Liechty J., Fong D., DeSarbo W. Dynamic models incorporating individual heterogeneity: Utility evolution in conjoint analysis. Marketing Sci. (2005) 24(2):285–293Link, Google Scholar
• Massey W., Montgomery D., Morrison D.Stochastic Models of Buyer Behavior (1970) (MIT Press, Cambridge, MA) Google Scholar
• Nevo A. A practitioner’s guide to estimation of random-coefficients logit models of demand. J. Econom. Management Strategy (2000) 9(4):513–548Crossref, Google Scholar
• Newton M., Raftery A. Approximate Bayesian inference with the weighted likelihood bootstrap (with discussion). J. Roy. Statist. Soc. Ser. B (1994) 56:3–48Google Scholar
• Rosen S. Hedonic prices and implicit markets: Product differentiation in pure competition. J. Political Econom. (1974) 82(1):34–55Crossref, Google Scholar
• Rossi P., McCulloch R., Allenby G. The value of purchase history data in target marketing. Marketing Sci. (1996) 15(4):321–340Link, Google Scholar
• Swait J., Louviere J. The role of the scale parameter in the estimation and comparison of multinomial logit models. J. Marketing Res. (1993) 30(3):305–314Crossref, Google Scholar
• Wedel Michel, Kamakura Wagner, Arora Neeraj, Bemmaor Albert, Chiang Jeongwen, Elrod Terry, Johnson Rich, Lenk Peter, Neslin Scott, Poulsen Carsten Stig. Discrete and continuous representations of unobserved heterogeneity in choice modeling. Marketing Lett. (1999) 10(3):219–232Crossref, Google Scholar
• Zhang J., Krishnamurthi L. Customizing promotions in online stores. Marketing Sci. (2004) 23(4):561–578Link, Google Scholar