The Changing Architecture of Advertising Agencies

References

• American Association of Advertising Agencies Longevity of accounts in the advertising agency business. (1997) . New YorkGoogle Scholar
• Association of National Advertisers, Inc. Trends in agency compensation. (2001) . David Beals, Robert H. Lundin, eds.Google Scholar
• Association of National Advertisers, Inc. Trends in agency compensation. (2004) . David Beals ed.Google Scholar
• Baron David P., Besanko David. Information, control, and organizational structure. J. Econom. Management Strategy (1992) 1(2):237–275Crossref, Google Scholar
• Baron David P., Myerson Roger B. Regulating a monopolist with unknown costs. Econometrica (1982) 50(4):911–930Crossref, Google Scholar
• Calantone Roger J., Drury Donald H. Advertising agency compensation: A model for incentive and control. Management Sci. (1979) 25(7):632–642Link, Google Scholar
• Coase Ronald H. The nature of the firm. Economica (1937) 4(16):386–405Crossref, Google Scholar
• Coen Robert J. 2000 U.S. advertising volume (Coen/McCann-Erickson). Advertising Age (2001) June 11Google Scholar
• Coen Robert J. 2003 U.S. advertising volume (Coen/McCann-Erickson). Advertising Age (2004) Google Scholar
• Darby Michael R., Karni Edi. Free competition and the optimal amount of fraud. J. Law Econom. (1973) 16:67–88Crossref, Google Scholar
• Dubé Jean-Pierre, Manchanda Puneet. Differences in dynamic brand competition across markets: An empirical analysis. Marketing Sci. (2005) 24(1):81–95Link, Google Scholar
• Eaton Morris L.Lectures on Topics in Probability Inequalities (1980) (Center for Mathematics and Computer Science, Amsterdam, The Netherlands) Google Scholar
• Ellis R. Susan, Johnson Lester W. Observations: Agency theory as a framework for advertising agency compensation decisions. J. Advertising Res. (1993) 33(5):76–80Google Scholar
• Endicott R. Craig. Agency report. Advertising Age (2000) April 19Google Scholar
• Galo-Or Esther, Gal-Or Mordechai. Customized advertising via a common media distributor. Marketing Sci. (2005) 24(2):241–253Link, Google Scholar
• Gardner Allan. Conducting an agency search. (1996) (American Association of Advertising Agencies, New York) Google Scholar
• Gensch Dennis H.Advertising Planning; Mathematical Models in Advertising Media Planning (1973) (Elsevier Scientific Publishing Company, Amsterdam, New York) Google Scholar
• Gilbert Richard J., Riordan Michael H. Regulating complementary products: A comparative institutional analysis. RAND J. Econom. (1995) 26(2):243–256Crossref, Google Scholar
• Gross Irwin. The creative aspects of advertising. Sloan Management Rev. (1972) 14:83–109Google Scholar
• Hanssens Dominique M., Parsons Leonard J., Schultz Randall L.Market Response Models: Econometric and Time Series Analysis (1990) (Kluwer Academic Publishers, Boston, MA) Google Scholar
• Iyer Ganesh, Villas-Boas J. Miguel, Soberman David. The targeting of advertising. Marketing Sci. (2005) 24(3):444–460Link, Google Scholar
• Jones John Philip. The Advertising Business (1999) (Sage Publications, Thousand Oaks, CA) Google Scholar
• Lodish Leonard M.The Advertising and Promotion Challenge: Vaguely Risk or Precisely Wrong? (1986) (Oxford University Press, New York) Google Scholar
• Maddala G. S.Limited-Dependent and Qualitative Variables in Econometrics (1983) (Cambridge University Press, Cambridge, UK) Crossref, Google Scholar
• Naik Prasad A., Raman Kalyan, Winer Russell S. Planning marketing-mix strategies in the presence of interaction effects. Marketing Sci. (2005) 24(1):25–34Link, Google Scholar
• National Register PublishingAdvertiser and Agency Red Books (2000) (National Register, New Providence, NJ) Google Scholar
• Nelson Phillip. Information and consumer behavior. J. Political Econom. (1970) 78(2):311–329Crossref, Google Scholar
• Nelson Phillip. Advertising as information. J. Political Econom. (1974) 81:729–754Crossref, Google Scholar
• Pauwels Koen. How dynamic consumer response, competitor response, company support, and company inertia shape long-term marketing effectiveness. Marketing Sci. (2004) 23(4):596–610Link, Google Scholar
• Revelt David, Train Kenneth. Mixed logit with repeated choices: Households' choices of appliance efficiency level. Rev. Econom. Statist. (1998) 80(4):647–657Crossref, Google Scholar
• Schmalensee Richard, Silk Alvin J., Bojanek Robert. The impact of scale and media mix on advertising agency costs. J. Bus. (1983) 56(4):453–475Crossref, Google Scholar
• Silk Alvin J., Berndt Ernst R. Scale and scope effects on advertising costs. Marketing Sci. (1993) 12(1):53–72Link, Google Scholar
• Silk Alvin J., Berndt Ernst R. Costs, institutional mobility barriers, and market structure: Advertising agencies as multiproduct firms. J. Econom. Management Strategy (1994) 3:437–480Crossref, Google Scholar
• Spake Deborah F., D'Souza Giles, Crutchfield Tammy Neal, Morgan Robert M. Advertising agency compensation: An agency theory explanation. J. Advertising (1999) 28:53–72Crossref, Google Scholar
• Steenkamp Jan-Benedict E. M., Nijs Vincent R., Hanssens Dominique M., Dekimpe Marnik G. Competitive reactions to advertising and promotion attacks. Marketing Sci. (2005) 24(1):35–54Link, Google Scholar
• Striplin Deborah. National Directory of Magazines (2004) (Oxbridge Communications, New York) Google Scholar
• Train Kenneth. Halton sequences for mixed logit. (1999) . Working paper, Department of Economics, University of California, Berkeley, CAGoogle Scholar
• Villas-Boas J. Miguel. Sleeping with the enemy: Should competitors share the same advertising agency? Marketing Sci. (1994) 13:190–202Link, Google Scholar
• Williamson Oliver E.Markets and Hierarchies: Analysis and Antitrust Implications (1975) (The Free Press, New York) Google Scholar
• Williamson Oliver E.The Economic Institutions of Capitalism: Firms, Markets, Relational Contracting (1985) (The Free Press, New York) Google Scholar