On Customized Goods, Standard Goods, and Competition

Niladri B. Syam
Niladri B. Syam
[email protected]
C. T. Bauer College of Business, University of Houston, 385 Melcher Hall, Houston, Texas 77204
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,
Nanda Kumar
Nanda Kumar
[email protected]
School of Management, The University of Texas at Dallas, Dallas, Texas
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Niladri B. Syam

[email protected]

C. T. Bauer College of Business, University of Houston, 385 Melcher Hall, Houston, Texas 77204

Search for more papers by this author

Nanda Kumar

[email protected]

School of Management, The University of Texas at Dallas, Dallas, Texas

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Published Online:1 Sep 2006https://doi.org/10.1287/mksc.1060.0199

Supplemental Material

mksc.1060.0199-sm-technical-appendix.pdf (106 KB)

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Volume 25, Issue 5

September-October 2006

Pages ii-550

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Received:January 12, 2005
Published Online:September 01, 2006

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Niladri B. Syam, Nanda Kumar, (2006) On Customized Goods, Standard Goods, and Competition. Marketing Science 25(5):525-537.

https://doi.org/10.1287/mksc.1060.0199

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On Customized Goods, Standard Goods, and Competition

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