Invited Commentary—Comment on Structural Modeling in Marketing: Review and Assessment

Wesley R. Hartmann
Wesley R. Hartmann
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Graduate School of Business, Stanford University, 518 Memorial Way, Stanford, California 94305-5015
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Graduate School of Business, Stanford University, 518 Memorial Way, Stanford, California 94305-5015

Published Online:1 Nov 2006https://doi.org/10.1287/mksc.1050.0184

"Invited Commentary—Comment on Structural Modeling in Marketing: Review and Assessment." Marketing Science, 25(6), pp. 620–621

Volume 25, Issue 6

November-December 2006

Pages 551-765

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Published Online:November 01, 2006

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Wesley R. Hartmann, (2006) Invited Commentary—Comment on Structural Modeling in Marketing: Review and Assessment. Marketing Science 25(6):620-621.

https://doi.org/10.1287/mksc.1050.0184

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Invited Commentary—Comment on Structural Modeling in Marketing: Review and Assessment

Volume 25, Issue 6

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