Invited Commentary—Structural Modeling in Marketing: Some Future Possibilities

Published Online:https://doi.org/10.1287/mksc.1050.0186

References

  • Ailawadi Kusum L., Lehmann Donald R., Neslin Scott A. Market response to a major policy change in the marketing mix: Learning from Procter & Gamble’s value pricing strategy. J. Marketing (2001) 65(1):44–61CrossrefGoogle Scholar
  • Besanko David, Dube Jean-Pierre, Gupta Sachin. Competitive price discrimination strategies in a vertical channel using aggregate retail data. Management Sci. (2003) 49(9):1121–1238LinkGoogle Scholar
  • Bronnenberg Bart J., Rossi Peter E., Vilcassim Naufel J. Structural modeling and policy simulation. J. Marketing Res. (2005) 42(1):22–26CrossrefGoogle Scholar
  • Chintagunta Pradeep, Erdem Tulin, Rossi Peter, Wedel Michel. Structural modeling in marketing: Review and assessment. Marketing Sci. (2006) 25(6):604–616LinkGoogle Scholar
  • Erdem Tülin, Imai Susumu, Keane Michael P. Brand and quantity choice dynamics under price uncertainty. Quant. Marketing Econom. (2003) 1(1):5–64CrossrefGoogle Scholar
  • Franses Philip Hans. On the use of econometric models for policy simulation in marketing. J. Marketing Res. (2005a) 42(1):4–14CrossrefGoogle Scholar
  • Franses Philip Hans. Diagnostics, expectations, and endogeneity. J. Marketing Res. (2005b) 42(1):27–29CrossrefGoogle Scholar
  • Johnson Eric J. Digitizing consumer research. J. Consumer Res. (2001) 28(2):331–336CrossrefGoogle Scholar
  • Lohse Gerald L., Bellman Steven, Johnson Eric J. Consumer buying behavior on the Internet: Findings from panel data. J. Interactive Marketing (2000) 14(1):15–29CrossrefGoogle Scholar
  • Moorthy K. Sridhar. Theoretical modeling in marketing. J. Marketing (1993) 57(2):92–106CrossrefGoogle Scholar
  • Reiss Peter C., Wolak Frank A. Structural econometric modelling: Rationales and examples from industrial organization. Handbook of Econometrics (2004) 5(North Holland, Amsterdam, The Netherlands) Google Scholar
  • Shaffer Greg, Zhang Z. John. Competitive coupon targeting. Marketing Sci. (1995) 14(4):395–416LinkGoogle Scholar
  • Shugan Steven M. Editorial: Marketing science, models, monopoly models, and why we need them. Marketing Sci. (2002a) 21(3):223–228LinkGoogle Scholar
  • Shugan Steven M. In search of data: An editorial. Marketing Sci. (2002b) 21(4):369–377LinkGoogle Scholar
  • Shugan Steven M. Endogeneity in marketing decision models. Marketing Sci. (2004) 23(1):1–3LinkGoogle Scholar
  • Streitfeld David. On the Web, price tags blur; what you pay could depend on who you are. Washington Post (2000) September 27):A1Google Scholar
  • Sudhir K., Chintagunta Pradeep K., Kadiyali Vrinda. Time-varying competition. Marketing Sci. (2005) 24(1):96–109LinkGoogle Scholar
  • Sun Baohong, Neslin Scott A., Srinivasan Kannan. Measuring the impact of promotions on brand switching when consumers are forward looking. J. Marketing Res. (2003) 40(4):389–405CrossrefGoogle Scholar
  • Swait Joffre, Andrews Rick L. Enriching scanner panel models with choice experiments. Marketing Sci. (2003) 22(4):442–460LinkGoogle Scholar
  • Van Heerde Harald J., Dekimpe Marnik G., Putsis William P. Marketing models and the Lucas critique. J. Marketing Res. (2005) 42(1):15–21CrossrefGoogle Scholar
  • Veraart Pamela. An overview of NPD’s online panel. NPD Group Insights (2004) . (accessed through www.npdinsights.com)Google Scholar
  • Winer Russell S. Experimentation in the 21st century: The importance of external validity. J. Acad. Marketing Sci. (1999) 27(3):349–358CrossrefGoogle Scholar
  • Wittink Dick R. Econometric models for marketing decisions. J. Marketing Res. (2005) 42(1):1–3CrossrefGoogle Scholar
INFORMS site uses cookies to store information on your computer. Some are essential to make our site work; Others help us improve the user experience. By using this site, you consent to the placement of these cookies. Please read our Privacy Statement to learn more.