Free Access

Guest Editorial from a Previous Editor-in-Chief: Comments for 25th Anniversary Issue of Marketing Science

Brian T. Ratchford
Brian T. Ratchford
[email protected]
The University of Texas at Dallas, P.O. Box 830688, SM 32, Richardson, Texas 75083-0688
Search for more papers by this author

Brian T. Ratchford

[email protected]

The University of Texas at Dallas, P.O. Box 830688, SM 32, Richardson, Texas 75083-0688

Search for more papers by this author

Published Online:1 Nov 2006https://doi.org/10.1287/mksc.1060.0234

References

Wittink Dick R. Market measurement and analysis: The first “Marketing Science” Conference. Marketing Sci. (2001) 20(4):349–356Link, Google Scholar

Volume 25, Issue 6

November-December 2006

Pages 551-765

Article Information

Metrics

Information

Published Online:November 01, 2006

Cite as

Brian T. Ratchford, (2006) Guest Editorial from a Previous Editor-in-Chief: Comments for 25th Anniversary Issue of Marketing Science. Marketing Science 25(6):559-559.

https://doi.org/10.1287/mksc.1060.0234

PDF download

Available Issues

Available Issues

Available Issues

Available Issues

Available Issues

Available Issues

Guest Editorial from a Previous Editor-in-Chief: Comments for 25th Anniversary Issue of Marketing Science

References

Volume 25, Issue 6

Article Information

Metrics

Information

Cite as

Sign Up for INFORMS Publications Updates and News