Can Reward Uncertainty Encourage Social Referrals? Evidence from a Large-Scale Field Experiment

• Andy Tao Li

  Andy Tao Li

  [email protected]

  https://orcid.org/0000-0002-5605-1427

  Faculty of Business for Science and Technology, School of Management, University of Science and Technology of China, Hefei 230052, China

  Search for more papers by this author

  ,
• Rodrigo Belo

  Corresponding Author

  Rodrigo Belo

  [email protected]

  https://orcid.org/0000-0001-6839-5086

  Nova School of Business and Economics, Universidade NOVA de Lisboa, 2775-405 Carcavelos, Portugal

  Search for more papers by this author

  ,
• Ting Li

  Ting Li

  [email protected]

  https://orcid.org/0000-0001-7291-3050

  Rotterdam School of Management, Erasmus University, 3062 PA Rotterdam, Netherlands

  Search for more papers by this author