Can Reward Uncertainty Encourage Social Referrals? Evidence from a Large-Scale Field Experiment
Published Online:26 Feb 2026https://doi.org/10.1287/mnsc.2024.05685
Supplemental Material
The replication files for this article are available HERE.
Articles In Advance
Article Information
Supplemental Material
Metrics
Information
- Received:April 14, 2024
- Accepted:September 11, 2025
- Published Online:February 26, 2026
Copyright © 2026 The Author(s)
Cite as
Andy Tao Li, Rodrigo Belo, Ting Li (2026) Can Reward Uncertainty Encourage Social Referrals? Evidence from a Large-Scale Field Experiment. Management Science 0(0).
https://doi.org/10.1287/mnsc.2024.05685
Keywords
The authors thank the department editor, Anindya Ghose, the anonymous associate editor, and three anonymous reviewers for their constructive feedback, which greatly strengthened the paper. The authors also appreciate the participants of WISE 2023, especially Heeseung Andrew Lee, the discussant of our paper, for their valuable comments on earlier versions of the manuscript.
