Research Note: Additional Learning and Implications on the Role of Informative Advertising
Published Online:1 Dec 2004https://doi.org/10.1287/mnsc.1040.0288
References
- . The formation of affective judgments: The cognitive-affective model vs. the independence hypothesis. J. Consumer Res. (1988) 15(December):386–391Crossref, Google Scholar
- . Coordination economies, advertising, and search behavior in retail markets. Amer. Econom. Rev. (1994) 84(3):498–517Google Scholar
- Barriers to New Competition (1956) (Harvard University Press, Cambridge, MA) Crossref, Google Scholar
- A simple theory of advertising as a good or a bad. Quart. J. Econom. (1993) 108(4):941–964Crossref, Google Scholar
- . The effect of advertising on the price of eyeglasses. J. Law Econom. (1972) 15(2):337–352Crossref, Google Scholar
- Price competition and advertising in oligopoly. Eur. Econom. Rev. (1995) 39:1075–1088Crossref, Google Scholar
- Informative and goodwill advertising. Rev. Econom. Statist. (1974) 56(4):541–548Crossref, Google Scholar
- An estimate of the price effects of the restrictions on drug price advertising. Econom. Inquiry (1976) 14:493–510Crossref, Google Scholar
- Cafferata Patricia, Tybout Alice M.Cognitive and Affective Responses to Advertising (1989) (D.C. Heath, Lexington, MA) Google Scholar
- Advertising and Market Power (1974) (Harvard University Press, Cambridge, MA) 596–625Google Scholar
- The price knowledge and search of supermarket shoppers. J. Marketing (1990) 54:42–53Crossref, Google Scholar
- . The derived demand for advertising: A theoretical and empirical investigation. Amer. Econom. Rev. (1982) 72(3):366–388Google Scholar
- The impact of advertising on the price of consumer products. J. Marketing (1980) 44(Summer):17–35Crossref, Google Scholar
- Game Theory and Applications to Economics (1986) (Oxford University Press, Oxford, U.K.) 83–88Google Scholar
- . The New Industrial State (1967) (Houghton Mifflin, Boston, MA) Google Scholar
- Informative advertising with differentiated products. Rev. Econom. Stud. (1984) 51(January):63–81Crossref, Google Scholar
- The logic of mere exposure: A reinterpretation of Anand, Holbrook and Stephens (1988). J. Consumer Res. (1990) 17:237–241Crossref, Google Scholar
- The role of market forces in assuring contractual performance. J. Political Econom. (1981) 89(4):615–641Crossref, Google Scholar
- . Advertising, consumer information, and product quality. Bell J. Econom. (1979) 10:566–588Crossref, Google Scholar
- The effect of advertising on consumer price sensitivity. J. Marketing Res. (1985) 22(May):119–129Crossref, Google Scholar
- The sales and competitive effects of styling and advertising practices in the U.S. auto industry. Rev. Econom. Statist. (1993) 75(4):649–656Crossref, Google Scholar
- . Wine online: Search costs affect competition on price, quality, and distribution. Marketing Sci. (2000) 19(1):83–103Link, Google Scholar
- Informative advertising and product match. Internat. J. Indust. Organ. (1994) 12:1–19Crossref, Google Scholar
- . Price and advertising signals of product quality. J. Political Econom. (1986) 94(4):796–821Crossref, Google Scholar
- The effect of price advertising on prices: Evidence in the wake of 44 Liquormart. Amer. Econom. Rev. (1999) 89(5):1081–1096Crossref, Google Scholar
- Toward a reconciliation of market power and information theories of advertising effects on price elasticity. J. Consumer Res. (1995) 21(March):644–659Crossref, Google Scholar
- . Competitive promotional strategies. J. Bus. (1988) 61(4):427–449Crossref, Google Scholar
- . Recall and consumer consideration sets: Influencing choice without altering brand evaluations. J. Consumer Res. (1990) 17(3):263–376Crossref, Google Scholar
- Advertising as information. J. Political Econom. (1974) 81:729–754Crossref, Google Scholar
- Informative price advertising in a sequential search model. Econometrica (1993) 61(3):657–686Crossref, Google Scholar
- Monopolistic competition with outside goods. Bell J. Econom. (1979) 10:141–156Crossref, Google Scholar
- A model of advertising and product quality. J. Political Econom. (1978) 86:485–500Crossref, Google Scholar
- . Mixed pricing in oligopoly. J. Econom. Theory (1977) 14:373–388Crossref, Google Scholar
- . The new industrial state or son of affluence. Public Interest (1967) 9:100–108Google Scholar
- Does advertising lower consumer prices? J. Marketing (1973) 37:19–26Crossref, Google Scholar
- Advertising and competition. J. Political Econom. (1964) 72(December):537–562Crossref, Google Scholar
- . The Theory of Industrial Organization (1988) (MIT Press, Cambridge, MA) 292–294Google Scholar

