Research Note: Additional Learning and Implications on the Role of Informative Advertising
Published Online:1 Dec 2004https://doi.org/10.1287/mnsc.1040.0288
Supplemental Material
mnsc.1040.0288-sm-soberman_11_04_technical_note.pdf (135 KB)
- Cited by
- International Journal of Research in Marketing, Vol. 84
- 26 September 2025 | Journal of Systems Science and Complexity, Vol. 38, No. 6
- Journal of Cleaner Production, Vol. 494
- 29 September 2023 | Annals of Operations Research, Vol. 344, No. 2-3
- IEEE Control Systems Letters, Vol. 9
- 24 June 2024 | The B.E. Journal of Theoretical Economics, Vol. 24, No. 2
- Transportation Research Part E: Logistics and Transportation Review, Vol. 192
- 13 May 2021 | International Journal of Logistics Research and Applications, Vol. 27, No. 5
- 29 January 2023 | Information Technology and Management, Vol. 25, No. 1
- 16 August 2023 | Metroeconomica, Vol. 75, No. 1
- Electronic Commerce Research and Applications, Vol. 60
- 1 June 2023 | Production and Operations Management, Vol. 32, No. 6
- Journal of Business Research, Vol. 153
- 17 March 2022 | Internet Research, Vol. 32, No. 6
- Games and Economic Behavior, Vol. 134
- 23 November 2021 | Journal of Economics & Management Strategy, Vol. 31, No. 2
- 15 November 2021 | Information Systems Research, Vol. 33, No. 1
- 7 March 2022 | Sage Open, Vol. 12, No. 1
- 27 August 2021 | Journal of Theoretical and Applied Electronic Commerce Research, Vol. 16, No. 6
- 30 October 2020 | Metroeconomica, Vol. 72, No. 2
- Electronic Commerce Research and Applications, Vol. 45
- 1 December 2020 | MIS Quarterly, Vol. 44, No. 4
- 22 October 2019 | Decision Sciences, Vol. 51, No. 4
- 13 November 2019 | Electronic Commerce Research, Vol. 20, No. 2
- Decision Support Systems, Vol. 131
- 11 September 2019 | Marketing Science, Vol. 38, No. 5
- 31 January 2022 | Journal of Interactive Marketing, Vol. 47, No. 1
- 17 December 2018 | Information Systems Research, Vol. 29, No. 4
- 9 April 2018 | Marketing Science, Vol. 37, No. 3
- 29 December 2017 | Quantitative Marketing and Economics, Vol. 16, No. 2
- 8 February 2017 | Management Science, Vol. 64, No. 2
- SSRN Electronic Journal, Vol. 99
- 24 March 2017 | Marketing Science, Vol. 36, No. 3
- SSRN Electronic Journal, Vol. 54
- Information Economics and Policy, Vol. 37
- 22 March 2016 | Customer Needs and Solutions, Vol. 3, No. 2
- 30 June 2015 | Marketing Science, Vol. 35, No. 1
- SSRN Electronic Journal, Vol. 17
- 30 March 2015 | The Journal of Industrial Economics, Vol. 63, No. 1
- SSRN Electronic Journal, Vol. 42
- Why smartphone advertising attracts customers: A model of Web advertising, flow, and personalizationComputers in Human Behavior, Vol. 33
- 14 June 2013 | Management Science, Vol. 59, No. 11
- 14 October 2013 | Decision Sciences, Vol. 44, No. 5
- International Journal of Industrial Organization, Vol. 31, No. 5
- SSRN Electronic Journal, Vol. 3
- 20 September 2012 | Marketing Science, Vol. 31, No. 6
- 5 January 2012 | Journal of Consumer Affairs, Vol. 46, No. 1
- SSRN Electronic Journal, Vol. 25
- 16 April 2010 | Marketing Letters, Vol. 22, No. 1
- 2 December 2009 | Marketing Science, Vol. 29, No. 4
- 1 February 2010 | Journal of Marketing Research, Vol. 47, No. 1
- 19 May 2009 | Marketing Science, Vol. 29, No. 1
- 28 September 2009 | Management Science, Vol. 56, No. 1
- 24 July 2009 | Quantitative Marketing and Economics, Vol. 7, No. 3
- 27 March 2009 | Electronic Markets, Vol. 19, No. 2-3
- 12 February 2009 | Marketing Science, Vol. 28, No. 3
- European Journal of Operational Research, Vol. 193, No. 2
- International Journal of Research in Marketing, Vol. 26, No. 1
- 20 February 2009 | The Journal of Industrial Economics, Vol. 57, No. 1
- 31 July 2008 | Marketing Science, Vol. 28, No. 1
- Electronic Commerce Research and Applications, Vol. 8, No. 1
- International Journal of Industrial Organization, Vol. 27, No. 1
- SSRN Electronic Journal, Vol. 39
- 1 October 2007 | Management Science, Vol. 53, No. 10
- 1 August 2005 | Marketing Science, Vol. 24, No. 3
- Quantitative Marketing and Economics, Vol. 3, No. 1
Volume 50, Issue 12
December 2004
Pages 1615-1761
Article Information
Supplemental Material
Metrics
Information
- Received:November 19, 2003
- Published Online:December 01, 2004
© 2004 INFORMS
Cite as
David A. Soberman, (2004) Research Note: Additional Learning and Implications on the Role of Informative Advertising. Management Science 50(12):1744-1750.
https://doi.org/10.1287/mnsc.1040.0288
Keywords
