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Research Article
ANNIVERSARY ARTICLE: A Perspective on “Asymmetric Information, Incentives and Intrafirm Resource Allocation”
Pages:1615–1623
Published Online:December 1, 2004
Strategy Selection and Performance Measurement Choice When Profit Drivers Are Uncertain
Pages:1624–1637
Published Online:December 1, 2004
Information Revelation, Incentives, and the Value of a Real Option
Pages:1638–1645
Published Online:December 1, 2004
Reduced Quality and an Unlevel Playing Field Could Make Consumers Happier
Pages:1646–1659
Published Online:December 1, 2004
The Misalignment of Product Architecture and Organizational Structure in Complex Product Development
Pages:1674–1689
Published Online:December 1, 2004
Simulation of the New Product Development Process for Performance Improvement
Pages:1690–1703
Published Online:December 1, 2004
Are Physicians “Easy Marks”? Quantifying the Effects of Detailing and Sampling on New Prescriptions
Pages:1704–1715
Published Online:December 1, 2004
Franchising, Ownership, and Experience: A Study of Pizza Restaurant Survival
Pages:1716–1728
Published Online:December 1, 2004
Managing Inventory and Supply Performance in Assembly Systems with Random Supply Capacity and Demand
Pages:1729–1743
Published Online:December 1, 2004
Research Note: Additional Learning and Implications on the Role of Informative Advertising
Pages:1744–1750
Published Online:December 1, 2004
