Can Third-Party Sellers Benefit from a Platform’s Entry to the Market?

Published Online:https://doi.org/10.1287/serv.2023.0324

References

  • Abhishek V, Jerath K, Zhang ZJ (2016) Agency selling or reselling? Channel structures in electronic retailing. Management Sci. 62(8):2259–2280.LinkGoogle Scholar
  • Anderson SP, De Palma A, Thisse JF (1992) Discrete Choice Theory of Product Differentiation (MIT Press, Cambridge, MA).CrossrefGoogle Scholar
  • Chen YJ, Dai T, Korpeoglu CG, Körpeoğlu E, Sahin O, Tang CS, Xiao S (2020) OM forum—Innovative online platforms: Research opportunities. Manufacturing Service Oper. Management 22(3):430–445.LinkGoogle Scholar
  • Dai T, Tang CS (2020) Amazon has a trust problem. Barron’s (April 7), https://www.barrons.com/articles/amazon-has-a-trust-problem-51596825474.Google Scholar
  • Dixit A (1979) A model of duopoly suggesting a theory of entry barriers. Bell J. Econom. 10(1):20–32.CrossrefGoogle Scholar
  • Dryden N, Khodjamirian S, Padilla J (2020a) The simple economics of hybrid marketplaces. Working Paper, Toulouse School of Economics, Toulouse, France.Google Scholar
  • Dryden N, Sergey Khodjamirian S, Rovegno L, Ian S (2020b) Another look at the impact of Amazon retail entry on third-party innovation at Amazon’s marketplace. Working Paper, Toulouse School of Economics, Toulouse, France.Google Scholar
  • Gui L, Tang CS, Yin S (2019) Improving microretailer and consumer welfare in developing economies: Replenishment strategies and market entries. Manufacturing Service Oper. Management 21(1):231–250.LinkGoogle Scholar
  • Hagiu A, Spulber D (2013) First-party content and coordination in two-sided markets. Management Sci. 59(4):933–949.LinkGoogle Scholar
  • Hagiu A, Teh TH, Wright J (2022) Should platforms be allowed to sell on their own marketplaces? RAND J. Econom. 53(2):297–327.CrossrefGoogle Scholar
  • Hagiu A, Wright J (2015) Marketplace or reseller? Management Sci. 61(1):184–203.LinkGoogle Scholar
  • Handarkho YD (2020) The intentions to use social commerce from social, technology, and personal trait perspectives: Analysis of direct, indirect, and moderating effects. J. Res. Interact. Marketing 14(3):305–336.CrossrefGoogle Scholar
  • He S, Peng J, Li J, Xu L (2020) Impact of platform owner’s entry on third-party stores. Inf. Syst. Res. 31(4):1467–1484.LinkGoogle Scholar
  • Jiang B, Jerath K, Srinivasan K (2011) Firm strategies in the “mid tail” of platform-based retailing. Marketing Sci. 30(5):757–775.LinkGoogle Scholar
  • Kang HY (2017) Intra-platform envelopment: The coopetitive dynamics between the platform owner and complementors. Acad. Management Proc. 112–115.Google Scholar
  • Khan LM (2019) The separation of platforms and commerce. Columbia Law Rev. 119(4):973–1098.Google Scholar
  • Li Z, Agarwal A (2017) Platform integration and demand spillovers in complementary markets: Evidence from Facebook’s integration of Instagram. Management Sci. 63(10):3438–3458.LinkGoogle Scholar
  • Mantin B, Krishnan H, Dhar T (2014) The strategic role of third-party marketplaces in retailing. Production Oper. Management 23(11):1937–1949.CrossrefGoogle Scholar
  • Shen M, Tang CS, Wu D, Yuan R, Zhou W (2020) JD.com: Transaction-level data for the 2020 MSOM data driven research challenge. Manufacturing Service Oper. Management, ePub ahead of print December 9, https://doi.org/10.1287/msom.2020.0900.LinkGoogle Scholar
  • Singh N, Vives X (1984) Price and quantity competition in a differentiated duopoly. RAND J. Econom. 15(4):546–554.CrossrefGoogle Scholar
  • Tian L, Vakharia AJ, Tan Y, Xu Y (2018) Marketplace, reseller, or hybrid: Strategic analysis of an emerging e-commerce model. Production Oper. Management 27(8):1595–1610.CrossrefGoogle Scholar
  • Wang Z, Wright J (2017) Ad valorem platform fees, indirect taxes, and efficient price discrimination. RAND J. Econom. 48(2):467–484.CrossrefGoogle Scholar
  • Wang Z, Wright J (2018) Should platforms be allowed to charge ad valorem fees? J. Ind. Econom. 66(3):739–760.CrossrefGoogle Scholar
  • Wen W, Zhu F (2019) Threat of platform-owner entry and complementor responses: Evidence from the mobile app market. Strategic Management J. 40(9):1336–1367.CrossrefGoogle Scholar
  • Zeng F, Chi Y, Xiao Z, Dong MC (2021) Understanding the spillover effects of channel reward on observers’ commitment: The mediating role of envy. Indust. Marketing Management 93:650–660.CrossrefGoogle Scholar
  • Zhu F (2019) Friends or foes? Examining platform owners’ entry into complementors’ spaces. J. Econom. Management Strategy. 28(1):23–28.CrossrefGoogle Scholar
  • Zhu F, Liu Q (2018) Competing with complementors: An empirical look at Amazon.com. Strategic Management J. 39(10):2618–2642.CrossrefGoogle Scholar
  • Zhu F, Sun S (2018) JD: Envisioning the future of retail. Harvard Business School Case 618–051.Google Scholar
INFORMS site uses cookies to store information on your computer. Some are essential to make our site work; Others help us improve the user experience. By using this site, you consent to the placement of these cookies. Please read our Privacy Statement to learn more.