Optimal Budget Allocation Across Search Advertising Markets
Published Online:6 Apr 2015https://doi.org/10.1287/ijoc.2014.0626
Supplemental Material
ijoc.2014.0626-sm-yang-budget-final_20141001-onlinesupplement.pdf (47 KB)
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Volume 27, Issue 2
Spring 2015
Pages 193-430
Article Information
Supplemental Material
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Information
- Received:September 01, 2012
- Accepted:September 01, 2014
- Published Online:April 06, 2015
Copyright © 2015, INFORMS
Cite as
Yanwu Yang, Daniel Zeng, Yinghui Yang, Jie Zhang (2015) Optimal Budget Allocation Across Search Advertising Markets. INFORMS Journal on Computing 27(2):285-300.
https://doi.org/10.1287/ijoc.2014.0626
Keywords
