A Network Perspective of Digital Competition in Online Advertising Industries: A Simulation-Based Approach
Published Online:1 Sep 2010https://doi.org/10.1287/isre.1100.0302
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isre.1100.0302-sm-ec.pdf (73 KB)
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Volume 21, Issue 3
September 2010
Pages 413-659
Article Information
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- Received:June 01, 2008
- Published Online:September 01, 2010
Copyright © 2010, INFORMS
Cite as
Ray M. Chang, Wonseok Oh, Alain Pinsonneault, Dowan Kwon, (2010) A Network Perspective of Digital Competition in Online Advertising Industries: A Simulation-Based Approach. Information Systems Research 21(3):571-593.
https://doi.org/10.1287/isre.1100.0302
Keywords
