Research Note—Online Users' Switching Costs: Their Nature and Formation

Soumya Ray
Soumya Ray
[email protected]
Institute of Service Science, College of Technology Management, National Tsing Hua University, Hsinchu, 30013 Taiwan, Republic of China
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,
Sung S. Kim
Sung S. Kim
[email protected]
Operations and Information Management, Wisconsin School of Business, University of Wisconsin–Madison, Madison, Wisconsin 53706
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,
James G. Morris
James G. Morris
[email protected]
Operations and Information Management, Wisconsin School of Business, University of Wisconsin–Madison, Madison, Wisconsin 53706
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Institute of Service Science, College of Technology Management, National Tsing Hua University, Hsinchu, 30013 Taiwan, Republic of China

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Sung S. Kim

[email protected]

Operations and Information Management, Wisconsin School of Business, University of Wisconsin–Madison, Madison, Wisconsin 53706

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James G. Morris

[email protected]

Operations and Information Management, Wisconsin School of Business, University of Wisconsin–Madison, Madison, Wisconsin 53706

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Published Online:8 Apr 2011https://doi.org/10.1287/isre.1100.0340

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isre.1100.0340-sm-ec.pdf (287 KB)

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cover image Information Systems Research

Volume 23, Issue 1

March 2012

Pages 1-285

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Received:September 19, 2008
Published Online:April 08, 2011

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Soumya Ray, Sung S. Kim, James G. Morris, (2011) Research Note—Online Users' Switching Costs: Their Nature and Formation. Information Systems Research 23(1):197-213.

https://doi.org/10.1287/isre.1100.0340

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Research Note—Online Users' Switching Costs: Their Nature and Formation

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