Underlying Consumer Heterogeneity in Markets for Subscription-Based IT Services with Network Effects
Published Online:1 Dec 2012https://doi.org/10.1287/isre.1120.0422
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isre.1120.0422-sm-ec.pdf (191 KB)
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Volume 23, Issue 4
December 2012
Pages 1087-1383
Article Information
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- Received:June 27, 2010
- Published Online:December 01, 2012
Copyright © 2012, INFORMS
Cite as
Marius F. Niculescu, Hyoduk Shin, Seungjin Whang, (2012) Underlying Consumer Heterogeneity in Markets for Subscription-Based IT Services with Network Effects. Information Systems Research 23(4):1322-1341.
https://doi.org/10.1287/isre.1120.0422
Keywords
