Two Worlds of Trust for Potential E-Commerce Users: Humans as Cognitive Misers

Ben Q. Liu
Ben Q. Liu
[email protected]
Department of Information Systems, College of Business, City University of Hong Kong, Kowloon, Hong Kong SAR
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,
Dale L. Goodhue
Dale L. Goodhue
[email protected]
MIS Department, Terry College of Business, University of Georgia, Athens, Georgia 30606
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Ben Q. Liu

[email protected]

Department of Information Systems, College of Business, City University of Hong Kong, Kowloon, Hong Kong SAR

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Dale L. Goodhue

[email protected]

MIS Department, Terry College of Business, University of Georgia, Athens, Georgia 30606

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Published Online:26 Jun 2012https://doi.org/10.1287/isre.1120.0424

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isre.1120.0424-sm-ec.pdf (230 KB)

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cover image Information Systems Research

Volume 23, Issue 4

December 2012

Pages 1087-1383

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Received:November 11, 2009
Published Online:June 26, 2012

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Ben Q. Liu, Dale L. Goodhue, (2012) Two Worlds of Trust for Potential E-Commerce Users: Humans as Cognitive Misers. Information Systems Research 23(4):1246-1262.

https://doi.org/10.1287/isre.1120.0424

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