Contemporaneous and Delayed Sales Impact of Location-Based Mobile Promotions

Zheng Fang
Zheng Fang
[email protected]
Department of Marketing and Electronic Commerce, School of Business, Sichuan University, 610064 Chengdu, Sichuan, China
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,
Bin Gu
Bin Gu
[email protected]
Department of Information Systems, W. P. Carey School of Business, Arizona State University, Tempe, Arizona 85287
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,
Xueming Luo
Xueming Luo
[email protected]
Department of Marketing, Fox School of Business, Temple University, Philadelphia, Pennsylvania 19122
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,
Yunjie Xu
Yunjie Xu
[email protected]
Department of Information Management and Information Systems, School of Management, Fudan University, 200433 Shanghai, China
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Zheng Fang

[email protected]

Department of Marketing and Electronic Commerce, School of Business, Sichuan University, 610064 Chengdu, Sichuan, China

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Bin Gu

[email protected]

Department of Information Systems, W. P. Carey School of Business, Arizona State University, Tempe, Arizona 85287

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Xueming Luo

[email protected]

Department of Marketing, Fox School of Business, Temple University, Philadelphia, Pennsylvania 19122

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Yunjie Xu

[email protected]

Department of Information Management and Information Systems, School of Management, Fudan University, 200433 Shanghai, China

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Published Online:12 Aug 2015https://doi.org/10.1287/isre.2015.0586

Supplemental Material

isre.2015.0586-sm_online_appendix.pdf (146 KB)

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cover image Information Systems Research

Volume 26, Issue 3

September 2015

Pages iii-v, 473-636

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Received:July 12, 2013
Published Online:August 12, 2015

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Zheng Fang, Bin Gu, Xueming Luo, Yunjie Xu (2015) Contemporaneous and Delayed Sales Impact of Location-Based Mobile Promotions. Information Systems Research 26(3):552-564.

https://doi.org/10.1287/isre.2015.0586

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