The Impact of Competing Ads on Click Performance in Sponsored Search

Ashish Agarwal
Corresponding Author
Ashish Agarwal
[email protected]
McCombs School of Business, University of Texas at Austin, Austin, Texas 78712
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,
Tridas Mukhopadhyay
Tridas Mukhopadhyay
[email protected]
Tepper School of Business, Carnegie Mellon University, Pittsburgh, Pennsylvania 15213
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Ashish Agarwal

Corresponding Author

Ashish Agarwal

[email protected]

McCombs School of Business, University of Texas at Austin, Austin, Texas 78712

Search for more papers by this author

Tridas Mukhopadhyay

[email protected]

Tepper School of Business, Carnegie Mellon University, Pittsburgh, Pennsylvania 15213

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Published Online:2 Aug 2016https://doi.org/10.1287/isre.2016.0637

Supplemental Material

isre.2016.0637-sm.pdf (151 KB)

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cover image Information Systems Research

Volume 27, Issue 3

September 2016

Pages iii-v, 471-464

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Received:July 10, 2013
Published Online:August 02, 2016

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Ashish Agarwal, Tridas Mukhopadhyay (2016) The Impact of Competing Ads on Click Performance in Sponsored Search. Information Systems Research 27(3):538-557.

https://doi.org/10.1287/isre.2016.0637

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The Impact of Competing Ads on Click Performance in Sponsored Search

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