Understanding User-Generated Content and Customer Engagement on Facebook Business Pages

• Mochen Yang

  Corresponding Author

  Mochen Yang

  https://orcid.org/0000-0001-5101-9041

  Kelley School of Business, Indiana University, Bloomington, Indiana 47405;

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• Yuqing Ren

  Yuqing Ren

  https://orcid.org/0000-0002-2125-7695

  Carlson School of Management, University of Minnesota, Minneapolis, Minnesota 55455

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  ,
• Gediminas Adomavicius

  Gediminas Adomavicius

  https://orcid.org/0000-0001-5251-5098

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