Triadic Closure, Homophily, and Reciprocation: An Empirical Investigation of Social Ties Between Content Providers

• Tingting Song

  Tingting Song

  http://orcid.org/0000-0002-5079-5652

  Antai College of Economics and Management, Shanghai Jiao Tong University, Shanghai, China 200030;

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• Qian Tang

  Corresponding Author

  Qian Tang

  http://orcid.org/0000-0003-3122-8668

  School of Information Systems, Singapore Management University, Singapore 178902;

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• Jinghua Huang

  Jinghua Huang

  http://orcid.org/0000-0003-4344-7884

  Research Center for Contemporary Management, School of Economics and Management, Tsinghua University, Beijing, China 100084

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