“Level Up”: Leveraging Skill and Engagement to Maximize Player Game-Play in Online Video Games

• Yan Huang

  Corresponding Author

  Yan Huang

  https://orcid.org/0000-0002-2262-1540

  Tepper School of Business, Carnegie Mellon University, Pittsburgh, Pennsylvania 15213;

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• Stefanus Jasin

  Corresponding Author

  Stefanus Jasin

  https://orcid.org/0000-0003-3709-3928

  Ross School of Business, University of Michigan, Ann Arbor, Michigan 48109

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• Puneet Manchanda

  Puneet Manchanda

  https://orcid.org/0000-0002-2013-612X

  Ross School of Business, University of Michigan, Ann Arbor, Michigan 48109

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