Large Online Product Catalog Space Indicates High Store Price: Understanding Customers’ Overgeneralization and Illogical Inference

• Yunhui Huang

  Yunhui Huang

  https://orcid.org/0000-0002-2619-7740

  Department of Marketing and Electronic Business, School of Business, Nanjing University, 210093 Nanjing, China;

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• Kai H. Lim

  Kai H. Lim

  https://orcid.org/0000-0001-5709-8131

  Department of Information Systems, College of Business, City University of Hong Kong, Hong Kong

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• Zhijie Lin

  Corresponding Author

  Zhijie Lin

  https://orcid.org/0000-0003-0770-2390

  Department of Management Science and Engineering, School of Economics and Management, Tsinghua University, 100084 Beijing, China*Corresponding author

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• Shunping Han

  Shunping Han

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