When Loyalty Goes Mobile: Effects of Mobile Loyalty Apps on Purchase, Redemption, and Competition

• Yoonseock Son

  Yoonseock Son

  [email protected]

  https://orcid.org/0000-0002-4758-5611

  Mendoza College of Business, University of Notre Dame, Indiana 46556;

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  ,
• Wonseok Oh

  Corresponding Author

  Wonseok Oh

  [email protected]

  https://orcid.org/0000-0002-8123-1382

  College of Business, Korea Advanced Institute of Science and Technology, Seoul 02455, South Korea;

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  ,
• Sang Pil Han

  Sang Pil Han

  [email protected]

  https://orcid.org/0000-0001-5125-9846

  W.P. Carey School of Business, Arizona State University, Tempe, Arizona 85281;

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  ,
• Sungho Park

  Sungho Park

  [email protected]

  SNU Business School, Seoul National University, Seoul 08825, South Korea

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