Spillover Effect of Consumer Awareness on Third Parties’ Selling Strategies and Retailers’ Platform Openness

Wen Song
Wen Song
[email protected]
School of Economics and Management, Dalian University of Technology, Dalian, Liaoning 116024, China;
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,
Jianqing Chen
Corresponding Author
Jianqing Chen
[email protected]
https://orcid.org/0000-0001-5907-2680
Jindal School of Management, The University of Texas at Dallas, Richardson, Texas 75080
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,
Wenli Li
Wenli Li
[email protected]
School of Economics and Management, Dalian University of Technology, Dalian, Liaoning 116024, China;
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Wen Song

[email protected]

School of Economics and Management, Dalian University of Technology, Dalian, Liaoning 116024, China;

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Jianqing Chen

Corresponding Author

Jianqing Chen

[email protected]

https://orcid.org/0000-0001-5907-2680

Jindal School of Management, The University of Texas at Dallas, Richardson, Texas 75080

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Wenli Li

[email protected]

School of Economics and Management, Dalian University of Technology, Dalian, Liaoning 116024, China;

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Published Online:15 Dec 2020https://doi.org/10.1287/isre.2020.0952

Supplemental Material

isre.2020.0952.sm1.pdf

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cover image Information Systems Research

Volume 32, Issue 1

March 2021

Pages iii-vi, 1-299

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Received:April 27, 2018
Accepted:May 23, 2020
Published Online:December 15, 2020

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Wen Song,Jianqing Chen, Wenli Li (2020) Spillover Effect of Consumer Awareness on Third Parties’ Selling Strategies and Retailers’ Platform Openness. Information Systems Research 32(1):172-193.

https://doi.org/10.1287/isre.2020.0952

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Spillover Effect of Consumer Awareness on Third Parties’ Selling Strategies and Retailers’ Platform Openness

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