On the Spillover Effects of Online Product Reviews on Purchases: Evidence from Clickstream Data

• Young Kwark

  Corresponding Author

  Young Kwark

  [email protected]

  https://orcid.org/0000-0002-5574-1717

  Department of Information Systems and Operations Management, Warrington College of Business, University of Florida, Gainesville, Florida 32611;

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  ,
• Gene Moo Lee

  Gene Moo Lee

  [email protected]

  https://orcid.org/0000-0003-0657-6898

  Sauder School of Business, University of British Columbia, Vancouver, British Columbia V6T 1Z2, Canada;

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  ,
• Paul A. Pavlou

  Paul A. Pavlou

  [email protected]

  https://orcid.org/0000-0002-8830-5727

  C. T. Bauer College of Business, University of Houston, Houston, Texas 77204

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  ,
• Liangfei Qiu

  Liangfei Qiu

  [email protected]

  https://orcid.org/0000-0002-8771-9389

  Department of Information Systems and Operations Management, Warrington College of Business, University of Florida, Gainesville, Florida 32611;

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