Social Media Marketing, Quality Signaling, and the Goldilocks Principle
Published Online:12 Jan 2022https://doi.org/10.1287/isre.2021.1067
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Volume 33, Issue 2
June 2022
Pages iii-vii, 399-764, C2
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- Received:September 13, 2017
- Accepted:May 31, 2021
- Published Online:January 12, 2022
Copyright © 2022, INFORMS
Cite as
Tingting Nian, Arun Sundararajan (2022) Social Media Marketing, Quality Signaling, and the Goldilocks Principle. Information Systems Research 33(2):540-556.
https://doi.org/10.1287/isre.2021.1067
Keywords
