Signaling Quality to Consumers: The Role of Social Media Marketing

• Qinquan Cui

  Qinquan Cui

  [email protected]

  https://orcid.org/0000-0002-8385-1163

  UCL School of Management, University College London, London E14 5AA, United Kingdom

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• Kenan Arifoğlu

  Corresponding Author

  Kenan Arifoğlu

  [email protected]

  https://orcid.org/0000-0003-2191-4031

  UCL School of Management, University College London, London E14 5AA, United Kingdom

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• Dongyuan Zhan

  Corresponding Author

  Dongyuan Zhan

  [email protected]

  https://orcid.org/0000-0001-8242-1332

  School of Management, Faculty of Business for Science and Technology, University of Science and Technology of China, Hefei 230026, China

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