Content Exclusivity on Advertising Revenue–Sharing Platforms

• Yuansheng Wei

  Yuansheng Wei

  [email protected]

  https://orcid.org/0000-0003-4378-4960

  College of Business, Shanghai University of Finance and Economics, Shanghai 200433, China

  Search for more papers by this author

  ,
• Hang Wei

  Hang Wei

  [email protected]

  College of Business, Shanghai University of Finance and Economics, Shanghai 200433, China

  Search for more papers by this author

  ,
• Lin Tian

  Corresponding Author

  Lin Tian

  [email protected]

  https://orcid.org/0000-0001-5314-4188

  School of Management, Fudan University, Shanghai 200433, China

  Search for more papers by this author

  ,
• Baojun Jiang

  Baojun Jiang

  [email protected]

  https://orcid.org/0000-0002-6159-2869

  Olin Business School, Washington University in St. Louis, St. Louis, Missouri 63130

  Search for more papers by this author