Using Simulation to Model Customer Behavior in the Context of Customer Lifetime Value Estimation
Published Online:1 Sep 2008https://doi.org/10.1287/ited.1080.0014
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ited.1080.0014-sm-var.zip (357 KB)
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- 19 December 2017 | Journal of Simulation, Vol. 7, No. 1
Volume 9, Issue 1
September 2008
Pages 1-52
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- Received:March 01, 2008
- Accepted:June 01, 2008
- Published Online:September 01, 2008
Copyright © 2008, INFORMS
Cite as
Shahid Ansari, Alfred J. Nanni, Dessislava A. Pachamanova, David P. Kopcso, (2008) Using Simulation to Model Customer Behavior in the Context of Customer Lifetime Value Estimation. INFORMS Transactions on Education 9(1):1-9.
https://doi.org/10.1287/ited.1080.0014
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