Case Article—Canyon Bicycles: Judgmental Demand Forecasting in Direct Sales

Supplemental Material

Restricted material: Interested instructors please see the Instructor Materials page for access to the restricted materials. To maintain the integrity and usefulness of cases published in ITE, unapproved distribution of the case teaching notes and other restricted materials to any other party is prohibited.

In addition to a detailed teaching note, there is a comprehensive set of PowerPoint slides available for the debriefing session. In each of these reference sources, the various forecasting heuristics are benchmarked in considerable detail (available at the Instructor Materials page).